Amazon has teamed up with TikTok in a powerful way, blending Amazon’s world-class logistics and fulfillment network with TikTok’s cutting-edge algorithms. This collaboration gives advertisers the ability to not only reach highly engaged audiences through TikTok’s personalized "For You Page" feeds, but it also drives them to convert with Amazon’s fast, reliable delivery systems.
How Did TikTok and Amazon Partner Together?
Every day, millions of people visit TikTok for discovery and entertainment, while millions more head to Amazon ready to shop. Now, these two worlds are colliding. Amazon and TikTok have joined forces to create a seamless path from inspiration to purchase—pairing TikTok’s unmatched ability to spark trends with Amazon’s trusted shopping experience and lightning-fast delivery.
Sellers can utilize two programs to sell their products on TikTok Shop but have them fulfilled through Amazon. These programs are MCF (Multi-Channel Fulfillment) and Buy with Prime.
MCF (Multi-Channel Fulfillment):
When a customer discovers your product on TikTok and makes a purchase through TikTok shop, the order is automatically routed to Amazon’s fulfillment centers. Amazon handles the picking, packing, shipping, and tracking updates.
Key benefits include:
- Leverages Amazon’s fast, reliable shipping network for TikTok sales.
- Maintains centralized inventory management across all your sales channels.
- Provides customers with real-time tracking and delivery reliability.
- Builds trust by ensuring consistent, Amazon-quality fulfillment outside of Amazon.
Buy With Prime:
TikTok is now supported by Amazon’s Buy with Prime program, which allows users to make purchases using their Prime account benefits without having to leave the TikTok app. Amazon then fulfills the order and deals with post-purchase support, like returns. Key benefits include:
- The Prime badge signals trust, boosting conversion rates.
- Shoppers get fast, free delivery and easy returns.
- Brands keep control of the DTC relationship.
- Drives higher ad performance with a seamless inspiration-to-checkout journey.
Once your product is available via TikTok x Amazon, advertisers can then create campaigns to drive traffic and buyers. Regardless of whether you choose between MCF or Buy with Prime, shoppers will see ads on TikTok, make a purchase, and have their orders fulfilled by Amazon within 2 business days.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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