With a team of seasoned influencer marketing experts, our influencer marketing agency is dedicated to helping you reach your target audience and drive conversions seamlessly across popular platforms like Instagram and TikTok. With our specialized influencer marketing services, brands can now witness the tangible impact of their influencer marketing investments in real-time.
Impressions on a beauty brand’s influencer marketing campaign
ROI on a hair care brand’s influencer spend
ROI on a health & fitness brand’s influencer marketing efforts
Historically, influencer marketing was seen as an awareness play with no direct data to back it up. With the influencer industry now worth over $20 billion, our team at Blue Wheel has made influencer marketing quantifiable thanks to our technology and reporting methodology.
Our team of specialists handle all aspects of your influencer marketing strategy, including influencer discovery and outreach, negotiation and communication, brand education and guidelines, payment coordination, and integration into advertising campaigns.
We use influencer marketing software that streamlines each step of influencer marketing process, from discovery to fulfillment, code generation, and even payment for brands on Shopify and Woocommerce. This software allows our team of specialists to work smarter and harder — automating the tasks that can be and allowing our team to take care of the human side of influencer partnerships.
TikTok has emerged as the golden child of social media, where influencer marketing experts connect directly with highly engaged audiences. Offering historically low cost-per-follower rates, record-high engagement levels, and millions of daily users, TikTok is the ideal platform to dive into influencer marketing and witness near-immediate results.
Let's unlock the potential of influencer marketing for your brand. Contact us to embark on a journey of growth and visibility with our expert influencer marketing services.
Why is influencer marketing important for brands today?
Influencer marketing is important because it builds trust faster than traditional ads, reaches highly targeted audiences, and provides flexible content that can be used across multiple marketing channels.
What are the key benefits of influencer marketing?
Influencer marketing has 3 major benefits: it helps spread brand reach and impressions, drives conversions and sales, and fuels user-generated content needs for organic social and paid advertising efforts.
What is UGC in marketing?
User-generated content (UGC) is authentic content created by customers. Brands can repurpose it across social media, landing pages, paid ads, and email marketing to drive conversions at scale.
Do I have to pay influencers to get them to make content?
Paying influencers upfront is the best way to ensure you receive high-quality, on-brand content with usage rights both organically and in paid advertising.
How do I know what kind of influencers are right for my brand?
Blue Wheel's team of experts takes in your brand ethos and designs a strategy, including what influencer sizes and personas would best drive your marketing goals.
How long does it usually take for influencer content to go live once we sign on?
The timeline from influencer outreach to posting is typically 6-8 weeks. This is because of negotiation, contracting, product shipping, influencer content creation, and approval or editing processes.
Is influencer marketing worth the investment?
Influencer marketing is highly effective when done right. It drives better engagement, improves content performance, and often delivers a stronger ROI than many traditional advertising channels.
How can I determine if my influencer program is effective?
Our team utilizes software to track organic performance and site conversions at all times. Over time, influencer programs build on themselves, creating more awareness and sales from increased reach.
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