Webinars

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From Prime to Peak: Unlocking Q4 Wins with Data-Driven Strategy

In this webinar, Blue Wheel’s Director of Marketplace Advertising, Whitney Weaver, is joined by Enterprise Account Manager, Jake Smith, to sit down with our partners at BWG and discuss Prime Day data and translate it into successful planning for Q4 and beyond.

How AI is Rewriting the Paid Media Playbook

In this webinar, Blue Wheel’s Head of DTC, Brett Geeser, is joined by Senior Manager of Performance Marketing at Weber, Jeff Anderson, to sit down with our partners at BWG to explore how emerging platforms, shifting consumer behavior, and the rise of AI are transforming the paid media landscape.

TikTok Shop as a Growth Engine: Harnessing Full-Funnel Impact

Watch as Blue Wheel's Director of Social Commerce, Jana Weinstein discusses how TikTok Shop plays a powerful role in enhancing brand awareness and revenue across the full-funnel.

DSP Strategies for Prime Day Success

Watch as Blue Wheel's Director of Marketplace Advertising and Senior Manager of DSP discuss how to utilize DSP for your Prime Day strategy, and advertising considerations around the expansion of Prime Day into a 4-day event.

Data-Backed Prime Day Strategies for eCommerce Brands

Watch this webinar with Blue Wheel's Chief Revenue Officer, Nicole Reich, as she discussed data-backed strategies to prepare your brand for Prime Day.

From Risk to Reward: How Brand Protection Drives Revenue

Watch this webinar with Blue Wheel's Brand Protection Manager, Paula Ponce, as we discuss how brand protection drives revenue.

How to Succeed on TikTok Shop

Watch this webinar with Blue Wheel's Director of Social Commerce, Jana Weinstein, as we discuss how brands can see success on TikTok Shop.

Influencer Marketing: The Key To Unlocking Your Digital Strategy

Watch this webinar with Blue Wheel's Director of Social, Dayna Henninger, and VP of Sales, Zach Riegle, as they discuss building an influencer program to enhance your digital presence.

Creating a Winning Strategy with Amazon Marketing Cloud and DSP

In this webinar, we are discussing the key elements and full-funnel marketing tactics you can implement to see better ROI on your Amazon marketing campaigns.

Fueling Revenue Growth for a Profitable Q4

In this webinar, we review Prime Day learnings and how to use the data as we head into Q4, as well as some tactical tips to ensure your eCommerce brand is well-prepared for the holiday season-to-come.

Adapting To The Shift To Broader Audiences

In this webinar, we discuss the importance of creative content in reaching widely diverse audiences, the impacts of tactics like Meta Advantage+ and strategies for using these new advertising formats to your advantage.

Personalization and Perfecting the Art of Product Launches

In this webinar, speakers discuss how John Frieda successfully launched their UltraFiller+ range.

Amazon Prime Day Strategies for Success

In this webinar, we discuss strategies to employ leading up to Prime Day and how using data-driven insights can position your brand for Prime Day 2024.

Driving a Full-Funnel Strategy with Amazon DSP

The Amazon DSP (Demand-Side Platform) offers access to Amazon's vast ecosystem and cutting-edge targeting capabilities. In this webinar, Blue Wheel discusses fundamentals of Amazon DSP and AMC.

Navigating the Growth of Retail Media

Identified as the fastest-growing digital ad category, retail media is expected to expand exponentially through 2024 and beyond. In this webinar, Blue Wheel discusses the opportunities around retail media for eCommerce brands.

Implementing a Robust Omni-Channel Strategy

As brands navigate the complexities of the modern marketplace in 2024, a well-crafted omni-channel strategy that ties creative vision with advertising strategy to impact and deliver a cohesive, personalized customer experience while simultaneously fueling growth.

Effective Email Marketing Strategies

Understanding what drives conversions in lifecycle marketing is essential for improving customer engagement and retention while maximizing revenue generation - a well-crafted lifecycle strategy can have a significant impact on your bottom line.

The Ins & Outs of TikTok Shop

With the launch of TikTok Shop, brands are now able to use the social media App as a one-stop-shop ecommerce solution. TikTok Shop allows users to browse, discover products, checkout, and make purchases all within the App – purchases fueled by curiosity, trends, and inspiration.

Evaluating KPIs Throughout the Customer Journey

Learn the importance of a data-driven approach in mapping the customer journey and evaluating KPIs in ecommerce advertising. In this webinar you'll gain in-depth insights on creatively leveraging KPIs, understanding content performance, and the importance of having complete and accurate data.

Tactical Planning Tips for a Profitable Q4

Although eCommerce teams have become progressively specialized, the influx of consumer demands during the Q4 holidays requires expertise in all areas of digital business. In this webinar you'll learn omni-channel strategies to prepares your brand for the end of the year.

Get the Most Out of Your Ad Dollars Across DTC & Marketplaces

In this webinar you will learn the importance of tracking the customer journey, how to develop creative strategies for marketplaces, and why brands should post on TikTok.

Featured Webinars

All Webinars

From Prime to Peak: Unlocking Q4 Wins with Data-Driven Strategy

How AI is Rewriting the Paid Media Playbook