75% of US marketers plan to increase their spend on TikTok over the next 12 months, and with the launch of TikTok Shop, brands are now able to use the social media App as a one-stop-shop ecommerce solution. TikTok Shop allows users to browse, discover products, checkout, and make purchases all within the App – purchases fueled by curiosity, trends, and inspiration. How is your brand planning to invest in TikTok Shop?
Learn the importance of a data-driven approach in mapping the customer journey and evaluating KPIs in ecommerce advertising. In this webinar you'll gain in-depth insights on creatively leveraging KPIs, understanding content performance, and the importance of having complete and accurate data.
Although eCommerce teams have become progressively specialized, the influx of consumer demands during the Q4 holidays requires expertise in all areas of digital business. In this webinar you'll learn omni-channel strategies to prepares your brand for the end of the year.