How We Make Commerce Work Together
Commerce United is how we operate. We connect channels, data, and teams into a unified system — so every part of commerce works together to drive performance.
By aligning strategy, media, marketplaces, creative, and measurement, we help brands eliminate silos, uncover clearer insights, and drive smarter growth across every customer touchpoint.
From Fragmentation to Commerce United
Commerce doesn’t break at the channel level. It breaks when strategy, execution, and data stop working together. Most brands are left managing disconnected efforts with no clear way forward.
We bring structure to that complexity by setting direction, executing where it matters, and using data to guide decisions as things evolve.
Driving Measurable Growth at Scale
Brands We’re Proud to Support
Your Commerce Pulling in One Direction
Most brands manage commerce in pieces. We help you see how it works together and build a strategy that makes every channel perform. Explore how each capability plays a role in driving performance across your brand.
Retail Media
Drive visibility and conversion across retail platforms with smarter targeting and performance-focused optimization.
Marketplace
Scale revenue across Amazon and retail marketplaces through strategic growth and marketplace optimization.
DTC Growth
Drive direct-to-consumer growth across digital channels through connected strategies that improve acquisition and retention.
Social Commerce
Create performance-driven content that strengthens engagement, builds brand affinity, and drives conversion.
Commerce Intelligence
Turn commerce data into smarter growth decisions with clearer insights and actionable performance analysis.
Performance Creative
Create performance-driven content that captures attention, strengthens engagement, and drives conversion.
Tailored Strategies For Every Stage of Brand Growth
Before we activate any Amazon, DTC, or retail media campaigns, we need to understand where you are as a brand today. Depending on your brand maturity, we apply proven ecommerce strategies tailored to your stage of growth.
Assess Your Commerce Maturity
We use our eCommerce Growth Index to understand where your brand stands today. From Emerging to Challenger to Leader, each stage has different priorities across marketplace, DTC, and paid media. This is how we apply the right strategy at the right time so every channel moves your business forward.
Evaluate Opportunities
We validate your biggest commerce challenges, whether it’s proving market demand, scaling efficiently across channels, or defending market share in an increasingly competitive landscape, and align on what measurable success looks like. From there, we establish the strategic priorities, performance benchmarks, and growth opportunities needed to drive sustainable business impact.
Build Your Commerce Blueprint
We create a tailored plan that unifies media, operations, creative, and analytics, whether you’re optimizing for a single channel or expanding across your business. By aligning each area around shared goals and performance insights, we help ensure every part of your commerce strategy works together cohesively.
Activate & Optimize
We execute on the blueprint, whether that's Amazon Ads, DTC marketing, retail media, creative production, or the full system, continuously measuring performance and adjusting as your brand scales. Through agile decision-making, and proactive management, we help brands adapt to changing market dynamics, and maximize impact across every stage of growth.
Ready to Know What’s Next for Your Brand?
Let’s identify where your brand stands today and build a commerce strategy designed for your next stage of growth.
Why Blue Wheel
Our proprietary capabilities bring strategy, execution, and intelligence together to create a more connected approach to commerce growth.
AI Creative Lab
Our AI Creative Lab predicts creative performance before you spend a dollar, then tracks what's working post-launch. This connects your creative strategy directly to conversion data, so every asset is built with a clear role in driving performance.
Marketplace Ops
Amazon Vendor Central and other 1P networks go beyond marketing. They require vendor management, from negotiations to compliance and supply chain coordination. Our Enterprise Commerce Ops team includes Vendor Central veterans who know how to protect margin and keep your 1P business running as you scale.
Inventory Exchange
Asset XChange converts excess inventory into media credits, unlocking incremental ad spend without increasing your cash budget. This is how we scale paid strategies without hitting budget ceilings.
i3 Planning
Before we activate any media, we run our i3 Planning framework: Identify, Innovate, Implement. This is how our media planning unites your broader commerce goals with the traffic we drive.
Performance Creator Network
Our creator ecosystem connects influencer, UGC, TikTok Shop, and Discord communities to your retention programs, turning one-time discovery into long-term customer relationships.
Commerce One
Our AI-powered Intelligence Suite pulls competitive signals, keyword trends, and market share data across every channel. Your strategies are informed by real-time category intelligence, and your attribution connects spend to actual market movement, not vanity metrics. Beyond that, we're constantly testing new AI and tech capabilities to ensure we're delivering ongoing value and staying ahead of what's next.
What Our Partners Are Saying
We believe strong partnerships create stronger results. Hear directly from the brands we’ve helped move forward.
Blue Wheel helped us achieve our goals by launching our Amazon store and assisting in the removal of illegal sellers. The Brand Protection team is consistent in their efforts, and since the start of our partnership, we have only seen a few illegal sellers arise. I highly recommend Blue Wheel, as compliance with Amazon requires both connections and consistency.
Blue Wheel has been a great partner as we continue to build out and refine our email marketing strategy. They have helped us to transform how we think about our marketing flows to ensure we are touching the customer at key times throughout their purchase journey. Additionally, they have helped us to increase our email list size through various A/B tests to ensure we are always increasing our funnel of contacts.
Lisa and her team were able to quickly accelerate all of our email and lifecycle marketing programs within a matter of weeks. After our initial engagement our website conversion rate increased by 183%. We now rely on her team's expertise to fill in knowledge gaps and optimize our programs on an ongoing basis.
Where Strategy Meets Performance
PowerBlock
Oribe
PowerBlock
Thermos Brand
Ariat
VOLOOM
Sol de Janeiro
Jack Black
Commerce moves faster when teams move together.
Connect with our experts to build smarter, unified growth across every commerce channel.
