Case Study
Oribe is a globally recognized luxury haircare brand known for its premium products and glamorous packaging. As the brand continued to grow its direct-to-consumer business, email marketing presented a powerful opportunity to strengthen customer relationships, reinforce brand positioning, and drive incremental revenue across the customer lifecycle.
Case Study
Oribe is a globally recognized luxury haircare brand known for its premium products and glamorous packaging. As the brand continued to grow its direct-to-consumer business, email marketing presented a powerful opportunity to strengthen customer relationships, reinforce brand positioning, and drive incremental revenue across the customer lifecycle.
Revenue
YoY increase in email-attributed revenue
Revenue
YoY email revenue growth
Open Rate
Overall open rate
Revenue
YoY increase in email-attributed revenue
Revenue
YoY email revenue growth
Open Rate
Overall open rate
Open Rate
Open rate for the Welcome Series
Open Rate Lift
YoY lift in open rates
Conversion Rate
Abandoned cart conversion rate
Email Marketing
Oribe needed to elevate its email marketing strategy and, faced with challenges, reached out to Blue Wheel to evolve it into a more personalized, cohesive, and performance-driven program that reflected the brand’s luxury standards. This required building a scalable lifecycle foundation designed to deliver long-term impact beyond initial implementation.
Oribe partnered with Blue Wheel for a comprehensive email marketing service package focused on aligning luxury branding with data-driven lifecycle marketing. It combined audit and analysis, content strategy, customer journey mapping, and technical execution, powered by SAP Engagement Cloud expertise. SAP Engagement Cloud offers native marketing analytics to precisely measure marketing and commercial results, drive data-driven decisions, and predict campaign success. The scope included strategy, segmentation, timing, high-level content planning, creative guidance, and full workflow setup for 26 lifecycle emails.
Oribe needed to elevate its email marketing strategy and, faced with challenges, reached out to Blue Wheel to evolve it into a more personalized, cohesive, and performance-driven program that reflected the brand’s luxury standards. This required building a scalable lifecycle foundation designed to deliver long-term impact beyond initial implementation.
Oribe partnered with Blue Wheel for a comprehensive email marketing service package focused on aligning luxury branding with data-driven lifecycle marketing. It combined audit and analysis, content strategy, customer journey mapping, and technical execution, powered by SAP Engagement Cloud expertise. SAP Engagement Cloud offers native marketing analytics to precisely measure marketing and commercial results, drive data-driven decisions, and predict campaign success. The scope included strategy, segmentation, timing, high-level content planning, creative guidance, and full workflow setup for 26 lifecycle emails.
We identified opportunities to further elevate Oribe’s email program by: creating more cohesive and intentional customer journeys across key lifecycle moments; expanding beyond foundational flows to better support retention and repeat purchases; leveraging segmentation and personalization to engage high-value audiences more effectively; and ensuring every email interaction reflected Oribe’s premium brand experience.
By reimagining Oribe’s email program through the lens of both brand and performance, we transformed Oribe’s email program into a high-performing lifecycle engine that delivered measurable revenue growth, stronger engagement, and a premium customer experience aligned with the brand’s luxury positioning. Through a strong collaboration and deep expertise in SAP Engagement Cloud, Blue Wheel delivered a framework that balances luxury storytelling with measurable business impact.
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