Unlock Your Advertising Potential with a Dedicated Amazon DSP Agency
Meet your customers where they are. Blue Wheel’s Amazon DSP service empowers brands to target their desired audience both on and off Amazon.
Chosen by Industry Leaders
Amazon DSP Services Tailored to Your Needs
Partner with a team that understands how to turn Amazon’s powerful advertising ecosystem into a strategic growth opportunity. From audience insights and cross-channel activation to ongoing optimization and transparent reporting, Blue Wheel helps brands create smarter campaigns that deliver meaningful business impact.
Big Reach. Flexible Approach.
Blue Wheel is a seasoned Amazon DSP advertising agency. Our Amazon DSP service caters to brands and advertisers seeking to enhance their advertising efforts on Amazon and beyond. We don't enforce specific minimum requirements to start using Amazon DSP.
Customized Strategies
We tailor our Amazon DSP services to suit each client's needs, regardless of their scale or budget. DSP can benefit both endemic (advertisers who sell on Amazon) and non-endemic (advertisers who do not sell on Amazon) brands, leveraging the extensive reach provided by Amazon DSP.
The Results Speak For Themselves
Elevate Your Ad Strategy with Amazon DSP Advertising & Management
Our Amazon DSP strategy is supported by years of experience in the industry and focuses on granularity in execution. We can help you unlock the full potential of programmatic advertising and achieve your advertising goals with precision and efficiency.
With a vast advertising inventory across the web, it's crucial to break out campaigns by various supply sources and audiences, enabling in-flight optimizations. We prioritize applying viewability filters to ensure our clients’ ads are visible, avoiding instances where they're served but not seen by consumers. Leveraging Amazon Marketing Cloud, we seamlessly connect the dots for brands running Amazon Sponsored Ads as well.
Reasons to Choose Blue Wheel as Your Amazon DSP Agency
From advanced audience targeting and strategic media planning to full-funnel campaign optimization and detailed performance reporting, Blue Wheel helps brands maximize efficiency, increase visibility, and drive measurable growth through Amazon DSP.
Effective Amazon DSP Audience Targeting & Analysis
With our custom-made Amazon DSP advertising strategy, you can reach your target audience wherever they are, both on and off Amazon. Collaborating closely with our clients, we conduct tests with multiple audience profiles tailored to specific demographics, interests, and behaviors. During campaign execution, we analyze overlap reports to identify audiences driving the highest conversions that may not be initially targeted, subsequently incorporating them into our Amazon DSP campaigns.
By leveraging Amazon Marketing Cloud, we can identify high-converting segments and create highly customized audiences for your brand. For instance, we can target users who interacted with Sponsored Ads but did not purchase, allowing us to retarget them with Amazon DSP.
No Minimum Requirements. Start Your Amazon DSP Journey Today
We offer competitive pricing models and packages for our Amazon DSP services, which can vary based on the client's objectives, budget, and campaign goals. While there's no strict requirement, we typically suggest a monthly Amazon DSP advertising spend of around $10K.
This recommendation stems from the extensive reach facilitated by running through the DSP, granting us the capacity to optimize campaigns fully and leverage all available platform features.
Dedicated Assistance and Strategic Support Every Step of the Way
Blue Wheel provides comprehensive support and hands-on guidance throughout the entire Amazon DSP campaign process, from initial setup and audience planning to ongoing optimization and performance analysis. Our dedicated team of Amazon DSP experts assists with campaign strategy, targeting recommendations, ad creation, reporting, and continuous refinements to help maximize efficiency, improve results, and drive long-term growth.
Accurate Daily Tracking & Impact Measuring
Our measurement philosophy emphasizes the necessity of daily performance monitoring, especially in programmatic advertising, where optimizing for the best-performing line items is crucial to prevent any abnormalities in campaign delivery. We leverage AMC and Skai technology and pull reports daily to ensure accurate tracking of Amazon DSP campaign performance and ROI. Additionally, for advertisers that meet certain minimums, we utilize Amazon Brand Lift studies to gauge the impact of our advertisements.
Tailored Targeting, Bidding, and Placement. Your Campaign, Your Way
Amazon DSP empowers brands and advertisers to influence consumer behavior and how products are discovered and purchased. Brands leveraging DSP can create their own demand through customized targeting and a vast range of ad placements and inventory.
Amazon’s and your brand’s first-party data, powered by AMC, provide Amazon DSP with powerful signals to reach the desired audience and create an ideal experience. The variety of ad types, inventory, and bidding strategies enables us to craft and execute unique media strategies that drive performance for your brand.
Amazon DSP Creative Development Support
Creatives on Amazon DSP vary from auto-generated options based on ASIN details to premium customized streaming TV videos displayed prominently in non-skippable CTV and mobile apps. Our team crafts engaging auto-generated creatives within Amazon DSP and collaborates with advertisers on custom creatives for showcasing brand initiatives.
What Our Clients Say
The Amazon STV campaign exceeded our expectations—not just in reach, but in the quality of engagement it drove with our target audience. The execution was seamless, and the campaign played a pivotal role in the successful launch of our new deodorant line. It’s been a standout example of how premium, targeted video can deliver both brand impact and measurable business results.
I can't express how grateful I am to the team at Blue Wheel for their incredible support in getting my Amazon account reinstated. After facing an unexpected suspension, I was completely at a loss and unsure how to move forward. Their team worked tirelessly to navigate the appeal process with Amazon. Due to the complex nature of the situation, it was not a quick or easy process, which is why I’m very thankful that Blue Wheel handled it for me.
Bringing our DSP advertising under the Blue Wheel umbrella has allowed us to manage our marketing portfolio holistically, gain insights from our campaigns from both the display and sponsored perspectives, and create efficiencies in the ability to pivot quickly based on trends and optimizations.
What drew me to Blue Wheel is that they grew out of a real business so they don’t think like a pure ‘agency.’ They think like merchants working to build a business. They help us navigate Amazon and offer product suggestions. We align our goals by incenting them on growth.
Our Unique Amazon DSP Advertising Approach
Amazon DSP Agency Unlike Others
Unlike some competitors' "set it and forget it" approach, resulting in declining performance over time, we leverage Amazon Marketing Cloud insights and capitalize on unique Amazon DSP opportunities. While others often underutilize the insights and audience capabilities provided by Amazon Marketing Cloud, we leverage them to gain a comprehensive understanding of how advertising strategies align and contribute to overall success. Advertisers overlook unique added value opportunities directly offered by Amazon for first-time users of DSP features. Our Amazon DSP team stays updated on these opportunities to ensure our advertisers capitalize on all available free opportunities.
Adaptable Solutions for Amazon DSP Campaigns of Any Scale
Whether you are looking to launch a small-scale campaign or a large-scale initiative, we tailor our Amazon DSP services to meet your needs effectively. Amazon DSP campaigns offer full customization options and can seamlessly integrate into an "Always On" advertising strategy. Additionally, we can leverage Amazon DSP to amplify specific tentpole events, such as Prime Day, effectively enhancing campaign performance and maximizing results.
Continued Amazon DSP Insights & Recommendations for Success
We offer continuous support and insights to our clients throughout their Amazon DSP campaigns, both while they're active and post-campaign. This includes providing comprehensive reporting, recommendations for in-flight optimizations, and suggestions for future strategies based on performance data. Additionally, we leverage Amazon Marketing Cloud overlap insights to demonstrate the effectiveness of Amazon DSP across our clients' entire marketing funnel.
Turn Amazon DSP Into a Smarter Growth Channel for Your Brand
From targeting and strategy to optimization and reporting, Blue Wheel helps brands maximize Amazon DSP performance and drive measurable growth.
Amazon DSP Service - FAQs
We address common concerns such as eligibility for Amazon DSP, creative development, audience targeting, and understanding programmatic advertising to ensure clarity and transparency.
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Additional Resources
An Introduction to Amazon DSP
Learn the essentials of Amazon DSP. Discover how to leverage Amazon's demand-side platform to drive targeted advertising and boost your eCommerce success.
Amazon Flexible Shopping Insights: How AMC Is Redefining Retail Media Measurement
Amazon Flexible Shopping Insights expands AMC beyond campaign metrics, giving brands visibility into real shopper behavior across paid and organic interactions.
TikTok Shop Halo Effect: How to Measure Impact on Amazon & DTC
Learn how the TikTok Shop halo effect drives demand that converts on Amazon & DTC/Shopify and discover cross-channel measurement strategies in our blog.
Amazon Prime Day Strategy: Planning for Performance as a System in 2026
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Should Brands on Amazon Expect a June Prime Day in 2026?
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