On this episode of our eCommerce Exchange series, Nicole Reich discusses the power of Amazon DSP and dives into Amazon Marketing Cloud with Claire Stevens, Associate Director of Amazon DSP. In this session, Claire & Nicole cover the following topics:
- An intro to Amazon DSP & benefits for advertisers.
- Amazon DSP vs other demand-side platforms available.
- The importance of a DSP creative strategy.
- The benefits of using DSP alongside AMC & Sponsored Ads.
- How Amazon Marketing Cloud and Amazon DSP work together.