In this episode, Nicole & Lisa discuss Blue Wheel's approach to email and SMS marketing:
- A quick breakdown of lifecycle marketing and why it's important for eCommerce brands.
- Best practices and strategies we're focusing on to grow our brand partners.
- Common issues we see clients facing when considering email and SMS - and how brands can overcome those challenges.
- How to decide when to drive traffic to DTC and when to drive traffic to Marketplaces.
- How lifecycle marketing works within the Performance Commerce Effect (PCE).