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Commerce Connection

How Influencer Marketing Impacts the Digital Strategy

Blue Wheel's Chief Growth Officer, Nicole Reich sits down with Zach Riegle, to discuss how influencer marketing impacts several areas of a brands' omni-channel efforts.

March 11, 2025

On this episode of our eCommerce Exchange series, Nicole Reich and Zach Riegle discuss the opportunities among influencer marketing and its impact on the overall digital strategy. In this session, Zach & Nicole discuss the three areas in which influencer marketing impacts: 

  1. The impact on advertising
  2. The impact on organic social media growth
  3. The impact on DTC and marketplace conversion