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Multi-Brand Mastery through Brand Portfolio Management

Partner with an omni-channel marketing agency specializing in brand portfolio management. We stand as the agency of record dedicating a full team to supporting your brand portfolio strategy.

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Our Portfolio Partners

Drive Consistent Growth with Multi Brand Marketing

In today's competitive eCommerce environment, standing out while sustaining ambitious revenue goals is challenging, especially when managing multiple brands under one parent company.

Managing a portfolio of brands requires dedicated resources, and our team provides full-service support tailored to your organization’s needs. We understand that every brand is unique, which is why we deliver customized, data-driven strategies backed by specialists across media, marketplace management, creative, and analytics to help each brand grow efficiently.

Our multi-brand marketing approach is focused on measurable results, from lowering CPC and improving ROAS to increasing LTV and driving scalable growth across your portfolio.

We prioritize transparency and collaboration, ensuring your team always has visibility into strategy, performance, and progress throughout the partnership.

Board Room Mentality

We support our portfolio brands with exceptional communication to ensure executive teams across departments understand our vision and efforts.

Flexibility

We work with each brand closely to understand their brand strategy so we can pivot quickly when it comes to reallocating budget to achieve ROAS and overall revenue targets.

Tailored Strategies

We do not believe in a one-size-fits-all solution. We craft custom brand portfolio strategies that align with your brand's individual digital customer journey.

Brand Portfolio Discounted Pricing

We offer a discount to any additional brands added as the partnership continues to grow.

Scale Your Brand Portfolio

Drive connected growth across every brand with data-driven marketplace management, performance marketing, and scalable strategies designed to maximize visibility, efficiency, and revenue across your portfolio.

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Commerce Intelligence Built for Every Channel

Commerce data does not operate in isolation. The strongest strategies are built on connected insights across marketplaces, retail media, DTC, paid social, and customer data.

By unifying performance signals across the commerce ecosystem, brands gain clearer visibility into what’s driving growth, where efficiencies exist, and how to make smarter decisions across channels.

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Why Blue Wheel is Different

From Fragmentation to Commerce United

Commerce doesn’t break at the channel level. It breaks when strategy, execution, and data stop working together. Most brands are left managing disconnected efforts with no clear way forward.

We bring structure to that complexity by setting direction, executing where it matters, and using data to guide decisions as things evolve.

Custom Solutions & Pilot Program

We provide a customized 6-month pilot program based on each brand’s goals, demonstrating how our proposed strategies can deliver the results you are looking for. Through a tailored, data-driven approach, we identify key opportunities, implement targeted initiatives, and measure performance to validate impact and support long-term growth.

Integrated Growth Experts

We drive portfolio brand management through marketplace management and performance advertising. With over $2B in revenue managed for our clients, we’ll help your brand from click to ship, scaling your brand’s sales across DTC, Amazon, Walmart, eBay, and retail. Our integrated approach combines strategic media, marketplace expertise, operational support, and data-driven insights to create unified commerce experiences that drive measurable growth across every stage of the customer journey.

Results-Driven

Our focus is delivering measurable results that impact your bottom line for each individual brand in your portfolio. We let the ROI do the talking by building performance-driven strategies that prioritize efficiency, scalable growth, and long-term revenue across every channel and marketplace.

What Our Clients Say

Lisa and her team were able to quickly accelerate all of our email and lifecycle marketing programs within a matter of weeks. After our initial engagement, our website conversion rate increased by 183%. We now rely on her team's expertise to fill in knowledge gaps and optimize our programs on an ongoing basis.

Lauren DeWet Sr. Digital Media & Marketing Manager,Men's Grooming, Jack Black / Edgewell