Thermos Brand

Thermos Brand and Blue Wheel have built a strong influencer marketing foundation through ongoing one-off creator partnerships that supported consistent content creation and campaign activation. As the program evolved, Blue Wheel identified an opportunity to further strengthen performance by prioritizing deeper relationships with creators who not only authentically loved Thermos Brand but also demonstrated consistent, reliable performance across both organic and paid channels.

The Problem

Blue Wheel identified an opportunity to strengthen Thermos Brand’s influencer program by introducing a long-term partnership with a proven high-performing creator, while continuing to support ongoing one-off collaborations. With a fixed monthly budget, it was essential to introduce a long-term creator partnership without reducing overall content volume.

Action Items

We implemented a hybrid strategy, continuing to activate one-off creator partnerships while prioritizing creators who could deliver multiple high-quality assets per collaboration. By introducing a sustained partnership model, Thermos Brand elevated its creator strategy into a high-performing, scalable growth lever across both organic and paid channels.

The Challenge

The Process

01

Performance Analysis, Creator Identification, & Collaboration Planning

We analyzed past campaign data to identify creators who delivered high-quality content and strong audience engagement. This allowed us to pinpoint the creator most aligned with the brand’s goals. After selecting the creator, we designed a long-term partnership strategy. This included mapping out content cadence, messaging priorities, and key campaign moments to ensure continuity and maximize impact.

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02

Content Strategy Alignment & Building Brand–Creator–Audience Relationship

Our team worked closely with the creator to align on content themes, formats, and brand messaging, ensuring authenticity while maintaining consistency across all posts. We focused on deepening the connection between the creator, the audience, and the brand through consistent, high-quality content that reinforced trust and strengthened brand affinity over time.

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03

Budget Coordination, Ongoing Monitoring, & Campaign Optimization

We helped the client optimize budget allocation between brand awareness and performance-driven objectives, streamlining approvals and maintaining efficiency across the campaign. Throughout the campaign, we tracked performance metrics, reviewed content engagement, and made strategic adjustments to maximize results and maintain audience relevance.

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04

The Solutions

Using historical performance data, we selected a mid-tier lifestyle creator who consistently delivered strong engagement and cross-channel results. We implemented a structured long-term collaboration plan to drive sustained performance, deepen audience trust, and create more consistent brand storytelling.

To support the brand's investment and maintain content volume, we secured one-off creator partnerships with expanded deliverables, maximizing efficiency and ensuring continued campaign scale. This hybrid approach helped our client build deeper creator relationships while maintaining the flexibility and reach of its broader influencer program.

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Thermos Brand

Thermos Brand

Results

2.998%

3x

1.87x

Results

2.998%

3x

1.87x

2.37%

Services

The Problem

The Solution

Action Items

The Challenge

The Process

01

Performance Analysis, Creator Identification, & Collaboration Planning

02

Content Strategy Alignment & Building Brand–Creator–Audience Relationship

03

Budget Coordination, Ongoing Monitoring, & Campaign Optimization

04

The Solutions

The Creative

Ready to expand your brand?
Drop us a line.

Thermos Brand

Thermos Brand

Results

2.998%

3x

1.87x

Results

2.998%

3x

1.87x

2.37%

Services

The Problem

The Solution

Action Items

The Challenge

The Process

01

Performance Analysis, Creator Identification, & Collaboration Planning

02

Content Strategy Alignment & Building Brand–Creator–Audience Relationship

03

Budget Coordination, Ongoing Monitoring, & Campaign Optimization

04

The Solutions

The Creative

Ready to expand your brand?Drop us a line.

Ready to expand your brand?
Drop us a line.