Results
The Challenge
The Process
We implemented a hybrid strategy, continuing to activate one-off creator partnerships while prioritizing creators who could deliver multiple high-quality assets per collaboration. By introducing a sustained partnership model, Thermos Brand elevated its creator strategy into a high-performing, scalable growth lever across both organic and paid channels.
We analyzed past campaign data to identify creators who delivered high-quality content and strong audience engagement. This allowed us to pinpoint the creator most aligned with the brand’s goals. After selecting the creator, we designed a long-term partnership strategy. This included mapping out content cadence, messaging priorities, and key campaign moments to ensure continuity and maximize impact.
Our team worked closely with the creator to align on content themes, formats, and brand messaging, ensuring authenticity while maintaining consistency across all posts. We focused on deepening the connection between the creator, the audience, and the brand through consistent, high-quality content that reinforced trust and strengthened brand affinity over time.
We helped the client optimize budget allocation between brand awareness and performance-driven objectives, streamlining approvals and maintaining efficiency across the campaign. Throughout the campaign, we tracked performance metrics, reviewed content engagement, and made strategic adjustments to maximize results and maintain audience relevance.
The Solutions
Using historical performance data, we selected a mid-tier lifestyle creator who consistently delivered strong engagement and cross-channel results. We implemented a structured long-term collaboration plan to drive sustained performance, deepen audience trust, and create more consistent brand storytelling.
To support the brand's investment and maintain content volume, we secured one-off creator partnerships with expanded deliverables, maximizing efficiency and ensuring continued campaign scale. This hybrid approach helped our client build deeper creator relationships while maintaining the flexibility and reach of its broader influencer program.
