Bold Strategies
for Bold Brands

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce — from Click to Ship.

Over $1B in Managed Revenue For Our Bold Brand Partners

The Performance Commerce Effect (PCE)

PCE is our proven process for transforming brands across the entire omni-channel ecosystem. We believe that growth happens from the first touchpoint to the last. From the moment they are served an ad to purchasing a product and becoming a long-term customer, we have metrics in each stage to help you better understand your consumer and measure success.



To capture the attention of your potential customers. We achieve this through various channels, such as social media advertising, search engine marketing, content marketing, and display advertising. We focus on reaching a broad audience and introducing them to your brand, products, and value proposition.

  1. Scroll Stop CVR 
  2. Ad Spend / Top Line Revenue  
  3. TikTok to IG Follower Ratio 
  4. CPM


To nurture potential customers as they evaluate your brand. We focus on personalized communication through email marketing, educational videos, and social posts to influence their decision process.

  1. Landing page views
  2. Link Clicks/Impressions
  3. Spend/Clicks  


To facilitate smooth purchasing experiences. We evaluate your conversion rates to better understand the driving factors of your customer’s purchase decision. We uncover the friction a customer faces when they don’t purchase.  

  1. Revenue Driven from Ads
  2. First Time Purchase Rate
  3. Cost per Acquisition
  4. Average Order Value


To ensure customers receive premium service after purchase. We analyze the post-purchase experience from check out to received product. Return rates tell us if there is an expectation, product, or logistics issue.

  1. Product Return Rate
  2. Return Reason
  3. Deliverability Rate
  4. Cancel Rate


To measure immediate investment by examining spend to revenue efficiency. This is the best place as a brand you can evaluate ROI. We measure spend & resource allocation to revenue across all platforms – email, paid media, social, creative, and SMS.

  1. Top Line Sales / Total Spend
  2. Conversion Rate
  3. Blended ROAS


To nurture an existing customer relationship and encourage repeat purchases. We strategize and implement post-purchase tactics such as email campaigns, retargeting ads, reminder text messages, and upsell promotional campaigns.

  1. Email Revenue / Total Revenue
  2. SMS Revenue / Total Revenue
  3. Topline Revenue Growth Over Time

Long Term Value

To evaluate the value of an existing customer over time. We uncover your satisfied customers and make them brand advocates. We propose long term solutions to encourage purchases again, recommend your brand to friends, engage in your social platforms, and leave reviews.  

  1. LTV/New CAC Ratio
  2. Total Orders / Total Customers
  3. Repeat Purchase Rate
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"The Blue Wheel team has been instrumental with helping our business grow through Amazon ad campaigns. Without them, we struggled to increase sessions and impressions with our unique inventory and business strategy. They’ve allowed me to focus on other key areas to grow the business. Great team to work with!"

Tony Schipani


Rue Gilt Groupe

Business Operations


"What drew me to Blue Wheel is that they grew out of a real business so they don’t think like a pure agency. They think like merchants working to build a business. They help us navigate Amazon and offer product suggestions. We align our goals by incenting them on growth."

Paul Griffiths


APG Cash Drawer

President & CEO

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