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Building for Every Stage of Commerce Fluency

Attract, Convert, Retain, Measure.

Blue Wheel solves the problem of fragmentation by not simply managing commerce channels, but uniting strategy, data, platforms and people — so brands can amplify their growth, cohesion, and presence

Agency Metrics

Driving Measurable Growth at Scale

$2.5B+Managed Revenue
$500M+Ad Spend
250+Brand Partners

Brands We’re Proud to Support

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From Fragmentation to Commerce United
The Problem

Where Commerce Starts to Break Down

Your customers move between Amazon, TikTok, paid media, and your site without friction. But behind the scenes, those channels are managed separately, with different data, teams, and strategies driving each one. 

That makes it harder to see what’s actually working, where to invest next, and how to scale efficiently. Instead of building momentum, you’re managing complexity and trying to connect the dots across your business. 

The Solution

From Fragmentation to Commerce United

Commerce United means your acquisition strategy informs your creative, your data strengthens every channel, and what you learn in one part of the business carries throughto the rest.

Blue Wheel brings this together through experienced operators who connect strategy and execution across your business. Whether you’re optimizing a single channel or aligning your full ecosystem, we create the structure needed to scale with clarity and control.

Our Solutions

Commerce United Starts Here

Retail Media

Drive visibility and conversion across retail platforms with smarter targeting and performance-focused optimization.

Marketplace

Scale revenue across Amazon and retail marketplaces through strategic growth and marketplace optimization.

DTC Growth

Drive direct-to-consumer growth across digital channels through connected strategies that improve acquisition and retention.

Social Commerce

Create performance-driven content that strengthens engagement, builds brand affinity, and drives conversion.

Commerce Intelligence

Turn commerce data into smarter growth decisions with clearer insights and actionable performance analysis.

Performance Creative

Create performance-driven content that captures attention, strengthens engagement, and drives conversion.

What Our Partners Are Saying

We believe strong partnerships create stronger results. Hear directly from the brands we’ve helped move forward.

Lisa and her team were able to quickly accelerate all of our email and lifecycle marketing programs within a matter of weeks. After our initial engagement, our website conversion rate increased by 183%. We now rely on her team's expertise to fill in knowledge gaps and optimize our programs on an ongoing basis.

Lauren DeWet Sr. Digital Media & Marketing Manager,Men's Grooming, Jack Black / Edgewell

We have really enjoyed working with Blue Wheel to help us launch and sustain our key digital transformation initiatives. Launching a DTC and CRM platform concurrently was a heavy lift, but their team was in lock-step with us from the beginning helping to guide and implement strategies and work closely with our teams on ensuring proper set up. 1P is the cornerstone of our initiatives and Blue Wheel’s depth of experience across a variety of categories has provided much value to our day-today-teams and our executives. From acquiring to retaining customers, they know what works. They act as a true extension of Kao.

Sara Younger Digital Transformation Executive,Kao

Blue Wheel has been a great partner as we continue to build out and refine our email marketing strategy. They have helped us to transform how we think about our marketing flows to ensure we are touching the customer at key times throughout their purchase journey. Additionally, they have helped us to increase our email list size through various A/B tests to ensure we are always increasing our funnel of contacts.

Michelle Titus CEO,PowerBlock

Resources

Blog

8 Retention Strategies That Drive Efficient & Predictable Retail Growth

Discover proven retention strategies to combat rising CAC. Learn how to build a unified system across CRM, lifecycle, and loyalty to drive predictable retail…

Webinar

The Social Alignment Gap: Build Smarter Social Systems for Growth

In this webinar, Blue Wheel unpacks how unifying social teams can become a revenue engine.

Commerce Connection

Prime Day 2026: Treating Tentpole Moments as a System

Optimize your Amazon Prime Day strategy with data-driven customer segmentation, demand generation, and full-funnel planning to drive stronger performance.

Blog

Amazon Flexible Shopping Insights: How AMC Is Redefining Retail Media Measurement

Amazon Flexible Shopping Insights expands AMC beyond campaign metrics, giving brands visibility into real shopper behavior across paid and organic interactions.

Blog

TikTok Shop Halo Effect: How to Measure Impact on Amazon & DTC

Learn how the TikTok Shop halo effect drives demand that converts on Amazon & DTC/Shopify and discover cross-channel measurement strategies in our blog.

Webinar

How AI is Reshaping Discovery, Media, and Conversion on Amazon

In this webinar, Blue Wheel unpack how Amazon AI is reshaping product discovery, media, and conversion

Webinar

The Creator Playbook: How Trust-Driven Strategy Leads to Brand Growth

In this webinar, Blue Wheel explores how creators, community hubs, and emerging channels like TikTok Shop are transforming modern brand strategy.

Blog

Amazon Prime Day Strategy: Planning for Performance as a System in 2026

With Prime Day shifting to June and timelines compressing, brands must treat it as a system. Align operations, media, and product strategy to build demand and…

Commerce moves faster when teams move together.

Connect with our experts to build smarter, unified growth across every commerce channel.