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Case Studies

Three Dog Bakery - Chip's Naturals

Amazon Advertising Catalog Management Inventory & Fulfillment Marketplace Management

Three Dog Bakery and Blue Wheel have been successfully collaborating for years. In mid-2024, Chip’s Naturals was acquired by Three Dog Bakery. This brand faced challenges in transitioning its Amazon operations as it heavily relied on a third-party (3P) seller who dominated sales. The main goals for Three Dog Bakery - Chip's Naturals were to build a cohesive brand identity and optimize product listings, shift sales in-house by leveraging FBA, and start advertising to grow brand presence and sales. In addition, there was a need to educate the internal team on Seller Central processes, as Three Dog Bakery’s prior experience was limited to Vendor Central.

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Results

Topline Sales+96%Year-over-Year Growth in Topline Sales ‍
ROAS3.98Year-to-Date ROAS
TACoS4.1%End-of-Year TACoS

The Challenge

Chip’s Naturals’ Amazon catalog needed to be optimized, and with its inventory levels unstable, selling on Amazon was a low priority. The acquisition by Three Dog Bakery presented an opportunity to reclaim sales, optimize listings, and establish a cohesive brand presence on the platform.

The Process

Blue Wheel has provided tailored Amazon marketplace solutions to Three Dog Bakery - Chip's Naturals to address their challenges and goals. These included training and support, inventory management, listing optimization and brand cohesion, and Amazon advertising campaigns.

1Training and Support

Our Support team developed a 4-part training program for the brand’s internal team, educating them on Amazon's Seller Central functionalities and strategies.‍

2Inventory Management

Our Inventory team took over inventory systems to stabilize stock levels and implemented FBA processes. We regularly replenish inventory to ensure sufficient stock at Amazon’s warehouses, mitigating risks of stockouts. We adjusted shipping methods to expedite inventory check-ins when delays occurred.

3Listing Optimization and Brand Cohesion

Our UX team rewrote content for product listings and created a cohesive visual identity through A+ pages, brand store design, and enhanced product imagery.‍

4Advertising Campaigns

Our Amazon Ads team launched Sponsored Products and remarketing campaigns in Q4, delivering early success to our client.‍

The Solutions

Blue Wheel's comprehensive Amazon marketplace strategy, including Amazon Ads, Amazon Support, Amazon Inventory, and UX, enabled Three Dog Bakery - Chip’s Naturals to overcome its initial challenges and achieve substantial growth on Amazon. Our client’s product listings now exhibit a unified and professional brand identity, enhancing customer trust and conversion rates. Their internal teams are now well-versed in Amazon's Seller Central, positioning the brand for success.

By stabilizing inventory, optimizing listings, and launching targeted advertising campaigns, we have increased topline revenue and built a sustainable framework for our client's growth. The seamless integration of Chip’s Naturals into Three Dog Bakery’s ecosystem highlights the value of Blue Wheel’s tailored approach to Amazon marketplace management.

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