In this eCommerce Exchange episode, Nicole Reich talks about the importance of an organic social strategy with our Social Media Director, Dayna Henninger. In this session, Dayna & Nicole cover the following topics:
- Importance of developing an organic social + influencer strategy.
- How we work with brands to plan for different creative efforts.
- Why TikTok should be a part of your brands organic social mix.
- How growing your follower base varies from platform to platform.
- Benchmarking data around organic social + influencer.