The Future of Amazon Discovery: The AMC Reports That Matter Most
In this webinar, Niki Pickens joined our partners at BWG to discuss how AI is reshaping shopper behavior, why traditional reporting no longer tells the full story, and the AMC reports and other measurement efforts brands should focus on to stay ahead.
July 31, 2026
A glimpse of what you’ll learn:
Amazon discovery is changing faster than most brands realize. As shoppers increasingly rely on Amazon’s Alexa for Shopping, AI-powered recommendations, and external LLMs to research products, traditional traffic metrics are becoming harder to interpret. Many brands are seeing declining glance views while conversion rates remain strong, creating new questions about visibility, attribution, and what actually drives purchase decisions. It is becoming clear that measuring success through traffic alone is no longer enough.
In this webinar, we'll explore how Amazon Marketing Cloud can help brands uncover what's really happening behind these shifts. We'll walk through high-impact AMC reports that reveal how shoppers discover, engage with, and purchase products across Amazon's evolving ecosystem. You'll learn how to separate organic and paid traffic trends, identify hidden opportunities, and build a measurement strategy that reflects how consumers shop in the age of AI-driven commerce.
Key Takeaways:
- Understand how AI is changing Amazon shopper behavior
- Learn which AMC reports provide the most actionable insights
- Gain a framework for evaluating visibility beyond glance views and traffic
- Identify opportunities to improve measurement, media efficiency, and long-term growth
