Winning Q4 on Amazon: 2026 Strategies To Build Demand
In this webinar, Niki Pickens joined our partners at BWG to discuss how brands can build demand ahead of Amazon’s biggest Q4 shopping moments.
September 14, 2026
A glimpse of what you’ll learn:
Winning Q4 starts long before shoppers begin buying. As competition intensifies around Prime Big Deal Days, Black Friday, and Cyber Monday, many brands continue to rely heavily on Sponsored Ads while waiting until peak season to scale budgets. At the same time, AI-powered shopping experiences, evolving shopper behavior, and rising media costs are changing what it takes to drive profitable holiday growth.
In this webinar, we explored how best to approach Q4 differently by building demand before peak shopping events arrive. We'll examine what Prime Day 2026 revealed about consumer behavior, why DSP has become an essential component of holiday planning, and how Amazon Marketing Cloud (AMC) can help brands identify, build, and activate audiences throughout the customer journey. You'll also learn how Sponsored Ads, DSP, AI-ready product content, and measurement strategies work together to create a more efficient and profitable Q4 media strategy.
Key Takeaways:
- What Prime Day revealed about Q4 shopper behavior
- Why the old Q4 media playbook isn't enough anymore
- How DSP builds demand before Black Friday and Cyber Monday
- Connecting Sponsored Ads, DSP, and AI-ready content into one Q4 strategy
