Partner with Blue Wheel to unlock unprecedented revenue growth through proven Email & SMS lifecycle marketing services designed for scale.
Attribute 30% of your total revenue to email and SMS marketing services.
Drive 40% of your lifecycle revenue through automation-based workflows.
Implement a comprehensive lifecycle workflow infrastructure with at least 30 total emails.
Ensure that 90% of your database is receiving your emails regularly to maximize engagement.
Increase your list growth by optimizing opt-in strategies to hit at least a 4% conversion rate.
Eliminate “dead ends” in your lifecycle program with a consistent and engaging send cadence.
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We conduct a thorough 47-point workflow inspection to assess your current lifecycle infrastructure, identifying opportunities for improvement and scale.
We benchmark your performance against industry standards, platform KPIs, and agency insights to pinpoint critical areas of improvement.
Our Lifecycle Marketing Impact Calculator projects baseline KPIs and provides a detailed strategy to optimize your email marketing automation and SMS marketing efforts.
Our lifecycle services are designed to nurture your customers through every stage of their journey, from the first interaction to post-purchase engagement. We create personalized, automated email and SMS campaigns that build long-term relationships, enhance customer experience, and drive repeat business. Our tailored strategies ensure your messages are timely, relevant, and aligned with your business goals.
Our comprehensive management service is perfect for brands sending 6-30+ campaigns per month. We handle everything—from strategy and planning to execution and analysis—providing seamless support as your white-label email marketing agency. With our full-service management, you can focus on your core business while we take care of all your email and SMS marketing needs, ensuring your campaigns are effective and on-brand.
We manage every aspect of your email and SMS campaigns, from crafting compelling content and designing eye-catching templates to segmentation, personalization, and A/B testing. Our team ensures your campaigns not only reach your audience but also engage and convert them, maximizing your return on investment.
Your business is dynamic, and so should be your marketing strategy. We provide ongoing consulting and quarterly refreshes of your workflows and strategies to ensure they stay aligned with your evolving business needs. This includes updating existing automation, refining customer journeys, and introducing new tactics to keep your audience engaged and your campaigns effective.
We create customized automated workflows that guide your customers seamlessly through their journey. From welcome series and cart abandonment reminders to re-engagement and post-purchase follow-ups, we design and implement workflows that enhance customer experience and boost retention. Our team continuously monitors and optimizes these workflows to improve performance and adapt to changing customer behavior.
We leverage advanced segmentation techniques to deliver highly targeted messages that resonate with different customer groups. By understanding your audience’s behavior, preferences, and purchase history, we personalize content that drives engagement and conversions. This personalized approach ensures that every email and SMS feels relevant and valuable to your customers.
To ensure your campaigns achieve the best results, we provide detailed performance tracking and analytics. We monitor key metrics, conduct regular A/B testing, and make data-driven adjustments to optimize open rates, click-through rates, and overall campaign performance. Our proactive approach ensures that your email and SMS marketing continues to evolve and improve over time.
We prioritize compliance with industry regulations like CAN-SPAM, GDPR, and TCPA to protect your brand reputation and ensure your messages reach the inbox, not the spam folder. Our deliverability management includes list hygiene, sender reputation monitoring, and best practices implementation to maximize deliverability and campaign success.
Our team is well-versed in working with a wide range of email platforms, ensuring flexibility and adaptability to meet your brand's specific needs. Whether you're just starting or looking to optimize your current strategy, we bring our expertise to popular platforms, including Emarsys, Klaviyo, Hubspot, Mailchimp, Listrak, Braze, Iterable, Attentive, Yotpo, and more. Whether you're launching new campaigns or optimizing an existing strategy, we ensure seamless integration with your preferred tools, delivering performance-driven email marketing solutions that help you achieve your business goals.
Reach 90% of Your Database and Create Seamless Customer Journeys.
Our team is a dynamic blend of creative designers who specialize in crafting visually stunning, brand-consistent email templates, strategic thinkers with years of experience in optimizing email campaigns for conversions, and technical experts proficient in coding, deliverability, and data analysis. Each member brings a unique strength—whether it’s design innovation, campaign strategy, or technical precision—ensuring we deliver high-performing, results-driven campaigns that elevate your brand and drive measurable success.
How successful are email marketing campaigns?
Email marketing campaigns remain highly successful, with an average ROI of $36 for every $1 spent5. This makes email marketing one of the most effective digital marketing channels available.
Is email marketing still effective in 2024?
Email marketing is still very effective in 2024, with 4 billion daily email users expected to grow to 4.6 billion by 2025. It continues to be a powerful tool for reaching and engaging customers.
What is a good email click rate?
A good email click-through rate is typically between 2-5%, though this can vary by industry. Anything above 2% is generally considered good performance.
What is the ROI of email marketing?
The ROI of email marketing is exceptionally high at $36 for every $1 spent on average. This makes it one of the highest-ROI marketing channels available to businesses.
How long should you run an email campaign?
The length of an email campaign depends on its goals, but most campaigns run for 2-4 weeks. Longer campaigns risk fatigue, while shorter ones may not provide enough time for impact.
How can email marketing fuel your overall inbound strategy?
Email marketing fuels inbound strategy by nurturing leads, providing valuable content, and guiding prospects through the buyer's journey. It's an essential tool for building relationships and driving conversions.
Why is segmentation important in email marketing?
Segmentation is crucial in email marketing as it allows for more personalized, relevant content to be sent to specific audience groups. This leads to stronger results for exceeding goals of engagement and conversion.
What is the average open rate for email marketing?
The average email open rate across industries is around 21.33%. However, this can vary significantly based on factors like industry, audience, and content.
Why email marketing is important?
Email marketing is important because it provides a direct, personalized channel to communicate with customers, build brand loyalty, and drive sales. It's cost-effective and offers high ROI.
How effective is email marketing?
Email marketing is highly effective, with 31% of marketers using it as a key strategy. It allows for targeted, personalized communication at scale, making it a powerful tool for businesses of all sizes.
All metrics are sourced from Hubspot.
Blue Wheel has been a great partner as we continue to build out and refine our email marketing strategy. They have helped us to transform how we think about our marketing flows to ensure we are touching the customer at key times throughout their purchase journey. Additionally, they have helped us to increase our email list size through various A/B tests to ensure we are always increasing our funnel of contacts.
CEO
Lisa and her team were able to quickly accelerate all of our email and lifecycle marketing programs within a matter of weeks. After our initial engagement our website conversion rate increased by 183%. We now rely on her team's expertise to fill in knowledge gaps and optimize our programs on an ongoing basis.
Sr. Digital Media & Marketing Manager
We have really enjoyed working with Blue Wheel to help us launch and sustain our key digital transformation initiatives. Launching a DTC and CRM platform concurrently was a heavy lift, but their team was in lock-step with us from the beginning helping to guide and implement strategies and work closely with our teams on ensuring proper set up. 1P is the cornerstone of our initiatives and Blue Wheel’s depth of experience across a variety of categories has provided much value to our day-today-teams and our executives. From acquiring to retaining customers, they know what works. They act as a true extension of Kao.
Digital Transformation Executive
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