Case Study
Serious Steel Fitness partnered with Blue Wheel to invigorate its Email Lifecycle Marketing strategy. We focused on enhancing campaigns’ design, execution, and optimization, including automated flows in Klaviyo. Our key objective was to develop refined flows such as Welcome, Cart, Browse, and Post-Purchase sequences, alongside strategic campaign deployments for flash sales and educational content.
Case Study
Serious Steel Fitness partnered with Blue Wheel to invigorate its Email Lifecycle Marketing strategy. We focused on enhancing campaigns’ design, execution, and optimization, including automated flows in Klaviyo. Our key objective was to develop refined flows such as Welcome, Cart, Browse, and Post-Purchase sequences, alongside strategic campaign deployments for flash sales and educational content.
Revenue
9-Month Revenue Increase from Flows
Revenue YoY
Total Attributed Revenue YoY Growth
Open Rate YoY
Increase in Open Rate YoY from Campaigns
Revenue
9-Month Revenue Increase from Flows
Revenue YoY
Total Attributed Revenue YoY Growth
Open Rate YoY
Increase in Open Rate YoY from Campaigns
Email Subscribers
Subscriber Growth
Email Marketing
Serious Steel Fitness worked with Blue Wheel to elevate its Lifecycle program with stronger flows, a higher-quality subscriber base, and improved email performance. Through Lifecycle marketing efforts, the brand wanted to enhance customer engagement and drive consistent revenue generation.
Blue Wheel focused on flow-led revenue generation and strategic campaign targeting for Serious Steel Fitness. We optimized key flows, including Welcome, Abandoned Cart, and Browse Abandonment, and ran conversion-focused campaigns with educational and promotional themes. Our team analyzed performance monthly, ran A/B tests on pop-ups, and shifted campaign targeting to 30-day or 60-day engaged segments to preserve inbox placement and reduce list fatigue.
Serious Steel Fitness worked with Blue Wheel to elevate its Lifecycle program with stronger flows, a higher-quality subscriber base, and improved email performance. Through Lifecycle marketing efforts, the brand wanted to enhance customer engagement and drive consistent revenue generation.
Blue Wheel focused on flow-led revenue generation and strategic campaign targeting for Serious Steel Fitness. We optimized key flows, including Welcome, Abandoned Cart, and Browse Abandonment, and ran conversion-focused campaigns with educational and promotional themes. Our team analyzed performance monthly, ran A/B tests on pop-ups, and shifted campaign targeting to 30-day or 60-day engaged segments to preserve inbox placement and reduce list fatigue.
We audited existing flows and campaigns for performance gaps and optimized Welcome, Cart, and Browse Abandonment flows.
Our team shifted campaigns to high-engagement segments to support deliverability. We ran A/B testing on pop-ups and planned future testing strategy.
We addressed list health with growth tactics, including exit-intent pop-ups and subscriber-focused segmentation for campaigns.
Our Email Marketing strategy aimed to increase revenue through optimized flows, improve engagement and conversions, and identify additional high-performing content. The strategy has shifted to more effective educational content, segmentation has improved deliverability, and email performance metrics are trending upward.
Efforts also included optimizing list segmentation, proactively monitoring deliverability, and implementing continuous testing and performance analysis. Educational content is a strong driver of engagement and may guide future campaign themes.
The Blue Wheel Media team did a great job realigning our Lifecycle strategy. We came from a checklist-driven approach—things got done, but it didn't have a long-term vision. Blue Wheel helped bring structure, thoughtfulness, and refinement, which laid a strong foundation we are able to build on.
Serious Steel Fitness
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