Industries

Your Agency for Beauty and Skincare Marketing

Blue Wheel is the best beauty marketing agency in the game, partnering with some of the top brands.

The Best Beauty & Skincare Marketing Agency

We’re Your Beauty BFF

Plump your sales & get glowing results

Blue Wheel is a leading beauty marketing agency that specializes in advertising beauty, cosmetic, and skincare products to an entirely new generation of shoppers online. Whether it’s owning your brand organically or crafting the type of beauty advertising campaigns that truly resonate with audiences and make them purchase your products, we’re the best beauty and cosmetic marketing company you can partner with. From Grande Cosmetics to Erno Laszlo, we’ve used our beauty and cosmetic marketing expertise to build luxury beauty brands into the hottest online beauty products.

Guided Selling by Blue Wheel

We Understand the Cosmetics & Skincare Customer

For beauty marketing or cosmetic marketing, the practice of Guided Selling is essential. The end customer is smarter and savvier than ever. It’s important for your digital experience to mimic the in-store shopping experience as much as possible. We understand the importance of how-to and application videos, user-generated content, filterable reviews, and rich content to guide the user to purchase at the right moment, in the right way.

Social Media

Beauty Brand Marketing

Social media is the beauty industry’s #1 channel for brand awareness and education. Brands must provide a constant flow of engaging and educational content, but also an incentive to pay attention and engage.

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Digital Marketing

Digital Advertising for Skincare & Cosmetic Brands

Digital advertising is the piece that connects all channels in order to drive new awareness, engagement, and sales to your beauty eCommerce site. We provide all creative and optimization necessary for profitability of your campaigns in just a few short months.

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Digital Advertising

Facebook Advertising & Instagram Stories

We carefully curate our ads using a mix of lifestyle and product shots, informational and promotional videos, and user-generated or influencer-generated content. By leveraging various forms of content, we give your ads the proper aesthetic and the third-party validation.

Results

An Emerging Skincare Brand

+125%

Social Media Advertising

A Buzzworthy Skincare Brand

+1,750%

Growth in Daily Revenue

A Luxury Skincare Brand

8.03:1

Holiday ROAS

How you look is everything. Don't let your content fall flat.

Whether you’re showcasing the shade range of your eyeshadow, your makeup-removing balm, or the golden hour light hitting your serum just right, your creative needs to be top notch. And by top notch we mean “able to sell your products to people who want them.”

We have a team of creatives that specialize in content creation. They create photographs, GIFs, and videos to up your advertising game and convert viewers into customers — all through the power of creative.