Case Study
A new-to-market haircare brand partnered with Blue Wheel to develop an Email Marketing strategy from the ground up, including copywriting, design, execution, campaign optimization, and automated flows in Klaviyo. As a newly launched brand, the client had great potential to develop its email subscriber base through targeted acquisition strategies and compelling content.
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Case Study
A new-to-market haircare brand partnered with Blue Wheel to develop an Email Marketing strategy from the ground up, including copywriting, design, execution, campaign optimization, and automated flows in Klaviyo. As a newly launched brand, the client had great potential to develop its email subscriber base through targeted acquisition strategies and compelling content.
Placed Order Rate
Conversion Growth
QoQ Conversion
QoQ Conversion Growth
Click Rate
Peak Click Rate Increase
Placed Order Rate
Conversion Growth
QoQ Conversion
QoQ Conversion Growth
Click Rate
Peak Click Rate Increase
Lifecycle Revenue
Lifecycle Revenue from Flows
Subscribers
Subscriber Growth QoQ
Placed Order Rate
Placed Order Rate Increase from Flows QoQ
Email Marketing
Our strategy directly addressed the client’s core challenges: launching without an established brand presence, building customer relationships, and optimizing for engagement and revenue. The focus was on personalized campaigns and segmentation, as there was a strong opportunity to deepen customer engagement and drive higher revenue over time. Continuous optimization helped to build lasting relationships with new and existing customers.
Blue Wheel implemented high-performing flows, Welcome, Cart Abandonment, and Browse Abandonment, to drive revenue and engage the audience by encouraging email subscriptions and guiding them through their haircare journey. Next, we introduced more personalized workflows such as Cross-Sell and Replenishment flows based on purchase history. We established a Quiz Follow-Up to provide custom product recommendations and a Post-Purchase series to nurture and sustain customer relationships.
Our strategy directly addressed the client’s core challenges: launching without an established brand presence, building customer relationships, and optimizing for engagement and revenue. The focus was on personalized campaigns and segmentation, as there was a strong opportunity to deepen customer engagement and drive higher revenue over time. Continuous optimization helped to build lasting relationships with new and existing customers.
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Blue Wheel implemented high-performing flows, Welcome, Cart Abandonment, and Browse Abandonment, to drive revenue and engage the audience by encouraging email subscriptions and guiding them through their haircare journey. Next, we introduced more personalized workflows such as Cross-Sell and Replenishment flows based on purchase history. We established a Quiz Follow-Up to provide custom product recommendations and a Post-Purchase series to nurture and sustain customer relationships.
Crafted the initial flows, including Welcome, Cart Abandonment, and Browse Abandonment emails, proven to be core performers in email strategy
Guided the brand through email content choices, including consumer expectations, tone of voice, and industry best practices
Recommended and implemented A/B testing for Cart Abandonment emails, comparing softer, nurturing tones against more urgent, action-driven messaging
Blue Wheel developed a full-funnel email strategy and executed high-performing flows tailored to customer behavior. This method helped our client drive 143.6% more conversions quarter-over-quarter and grow its subscriber base by over 60%. Flows generate the majority of Lifecycle revenue (78%).
Personalization through segmentation and targeted automations enabled the brand to identify new content opportunities. The program maintained strong engagement while minimizing unsubscribes and spam complaints. We've increased the Open Rate for the Browse Abandonment flow by 81% in the first four months.
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