Generative Engine Optimization (GEO) positions your brand as the trusted answer inside AI-powered search experiences like Google AI Overviews, ChatGPT, Gemini, and emerging LLM platforms. Blue Wheel can help you activate this growth lever.
Search behavior is changing fast. Consumers now rely on AI-generated answers for product discovery, comparisons, and purchasing decisions, often without ever clicking on a traditional search result. Unlike traditional SEO, GEO focuses on earning inclusion and trust inside AI-generated responses, not just ranking blue links.
Secure placement in Google AI Overviews and conversational AI responses.
Capture users further down the decision funnel with stronger conversion potential.
Influence how AI platforms describe, compare, and recommend your products.
We ensure AI systems can accurately access, interpret, and trust your data.
We align your content with conversational, AI-driven intent, considering Q&A, comparison, and decision-stage content hubs.
We reinforce your brand’s credibility across the web, utilizing strategic citations, third-party signals, brand validation, and authority building.
We optimize GEO as an ongoing growth lever with iteration based on AI visibility data, automation and monitoring, and consistent performance tracking and refinement.
A clean, AI-accessible foundation built for generative evaluation.
Conversational, intent-matched assets designed to surface in AI answers.
High-trust signals that increase recommendation likelihood.
Clear reporting on visibility, referrals, and business impact.
AI Visibility Share: Percentage of priority queries where your brand appears in AI responses.
Referral Traffic & Performance: Sessions, conversions, and lift driven by AI platforms.
Overall Business Impact: Revenue attribution and organic growth influenced by GEO. All reporting is delivered via custom dashboards with transparent, actionable insights.
A focused launch program designed for rapid traction in AI search, which includes a technical audit and foundational fixes, content development and alignment, authority-building initiatives, validation, optimization, and handoff.
Our GEO engagements are scoped post-audit and tailored to your brand’s maturity. For emerging brands, we build early AI visibility and credibility. For challengers, we focus on outranking competitors in AI recommendations. For market leaders: defend and expand AI dominance.
Every engagement begins with a complimentary GEO Audit to identify quick wins and long-term opportunities.
To move quickly and efficiently, we typically require access to analytics, CMS, and product data, prioritized products or categories, and collaboration on implementation and approvals.
How does GEO differ from traditional SEO?
Traditional SEO focuses on ranking in link-based results. GEO focuses on earning inclusion and recommendations inside AI-generated answers through structured data, trust signals, and contextual relevance.
When can we expect results?
Foundational improvements often show visibility gains within weeks. Meaningful referral and revenue impact typically follow within 90–120 days.
What resources are required?
Standard access to analytics, CMS, and product data. Any additional needs are scoped during the audit.
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