Amazon's 2026 Big Spring Sale to Take Place March 25th-March 31st

Amazon's Big Spring Sale is a multi-day shopping event that highlights limited-time discounts across seasonal product categories, taking place March 25 through March 31, 2026. Brands and sellers must submit eligible deals before March 24, 2026, to receive deal badges and promotional visibility. The Big Spring Sale event impacts Amazon sellers, vendors, and advertisers planning promotions or inventory strategy during the late Q1 seasonal retail period.

What is Amazon's Big Spring Sale?

Amazon's Big Spring Sale is a seasonal event hosted on the Amazon marketplace that features discounted products across various categories. The event functions similarly to other Amazon retail events, such as July Prime Day, but focuses on spring-related merchandise and seasonal demand.

The event is surfaced to shoppers through a dedicated landing page, merchandising placements across Amazon.com, and promotional placements within search results and product detail pages. Brand participation is managed through promotional tools available in Seller and Vendor Central.

Is Amazon's Big Spring Sale Taking Place in 2026?

Amazon's Big Spring Sale is expected to take place from March 25 through March 31, 2026. Evidence of the event taking place has been identified inside Seller Central, where sellers can currently view “Big Spring Sale” as an eligible event within the Deals creation portal.  

While Amazon has not broadly announced the event publicly, the presence of the event in the deals page of Seller Central confirms that the promotional event is scheduled for 2026. This also follows similar timing patterns seen in previous years:

• 2024: March 20-25

• 2025: March 25-31

How Amazon’s Big Spring Sale Impacts Brands and Sellers

Amazon’s Big Spring Sale functions as an early-year promotional event positioned between post-holiday demand and Prime Day planning. While certainly smaller than the classic Prime Day, it still influences traffic and competitive pricing dynamics.

Brands participating in the event may experience increased traffic driven by Amazon's merchandising placements and seasonal promotional messaging. Event participation can also create temporary visibility advantages in search results through deal badges and event-specific placements that highlight products. Depending on your business strategy, you might choose to participate or not:

Brands that should consider participating in Amazon’s 2026 Big Spring Sale:

• Brands in seasonal categories such as home, outdoor, and beauty

• Brands using promotions to drive ranking or conversion

When it may not make sense to participate in Amazon’s 2026 Big Spring Sale:

• Niche categories not included in event merchandising

• Premium brands that avoid discount-based strategies

Participating in Amazon's 2026 Big Spring Sale:

Brands and sellers on Amazon preparing for the Big Spring Sale should review the following areas to set up pricing promotions prior to March 24, 2026:

Seller Central:

• Advertising → Deals (Lightning Deals, Best Deals, Deal of the Day)

• Advertising → Price Discounts (Prime-Exclusive Discounts with event selection)

• Advertising → Manage Promotions (BOGO and Percentage-off discounts)

• Advertising → Coupons (coupons and other promotional tools)

Vendor Central:

• Merchandising → Coupons (Create new coupon campaign)

• Merchandising → Promotions (Price discounts, Lightning Deals, and Best Deals)

We recommend setting up deals well in advance to allow time for approval and any needed troubleshooting!

Key Takeaways:

• Amazon's 2026 Big Spring Sale runs March 25–31

• Deal submissions are currently open in Seller Central

• Deadline to submit deals is March 24, 2026

• The event highlights seasonal categories such as Home, Outdoor, Beauty, Pets, and Travel

• Participating ASINs may receive placement on event merchandising pages

FAQs:

Is it too late to submit deals for the 2026 Big Spring Sale?

No – the submission deadline is March 24, 2026.  

What categories will Amazon be highlighting during the 2026 Big Spring Sale?

The event will emphasize deals across:

• Outdoor & Garden

• Home

• Beauty & Fashion

• Pets

• Travel

• Other seasonally relevant categories

Will Amazon promote the Big Spring Sale across the website?

Yes. Amazon promotes the Big Spring Sale through a dedicated landing page and merchandising placements across Amazon.com, highlighting participating deals during the event.