Resources - Training
Groupe SEB
Amazon Rufus Guide for Brands: Search, Discovery, & Conversion in the Age of AI Commerce
Learn how Amazon Rufus AI shopping assistant changes product discovery and conversion. Get the 5 strategic pillars for brands to win in AI commerce.
Amazon Now Tying Seller-Fulfilled Customer Service Metrics to Account Health Rating (AHR)
Amazon Vendor Negotiations (AVN): A Complete Guide for 1P Brands
Master your AVN with a full guide for 1P brands. Learn about cost, trade terms, Amazon's evaluation, and key preparation steps for profitable outcomes in 2026.
Amazon Changes Seller-Fulfilled Refund Process Starting January 2026
ChatGPT Ads Are Here: OpenAI's 2026 Advertising Rollout & What It Means for eCommerce Brands
Learn about OpenAI's ChatGPT ad rollout, the reversal from an earlier pause, their principles, and Q1 recommendations for eCommerce brands.
How PDPs, Reviews, & Authority Signals Influence GEO Visibility for eCommerce Brands
Optimize your Product Detail Pages for AI Search & Generative Engine Optimization (GEO). Learn how clarity, reviews, and authority boost your brand's…
Google's December Core Update: What You Need to Know in 2026
The Google December Core Update is here. Learn the immediate steps for eCommerce success in 2026: GSC audits, E-E-A-T content, and technical SEO tune-ups.
Amazon Changing Review Sharing Across Variations Starting February 12, 2026
Amazon updated how reviews are shared across product variations. Learn what changed, which variations are affected, and how brands can protect review…
What Is GEO? The Complete Guide for eCommerce Brands in 2026
With the rise of AI search in eCommerce, we're defining GEO, and how brands can best keep up with the evolution of product discovery.
Amazon Testing 30-Minute Delivery in Select Areas Through "Amazon Now" Initiative
Amazon's New Seller Central Now Available
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