With the 2025 Holiday season quickly approaching, Amazon sellers should be familiar with this year's deadlines to ensure they’re set up for success. Key shipping and deal submission deadlines should be marked on your calendar.
Missing these deadlines means delayed inventory, lost visibility, and missed sales opportunities during the busiest time of the year. In this article, we discuss these deadlines and cover some best practices for Q4.
Key Holiday Deadlines on Amazon for 2025:
Here are the critical inventory arrival dates to hit for Black Friday/Cyber Monday. Remember, these are arrival deadlines – your shipments need to be checked in at Amazon by these dates, not just sent out.
- AWD inventory due: October 9
- FBA arrival – minimal split: October 20
- FBA arrival – optimized splits: October 30
On the promotions side, all Best Deals, Lightning Deals, and Prime Exclusive Discounts must be submitted before October 28.
Best Practices for a Successful Q4 on Amazon in 2025:
- Beat the inventory deadlines: Amazon facilities tend to get backed up very quickly in Q4. Don’t cut it close – aim for arrival of at least 2 weeks before the official deadlines to better position your inventory status.
- Stay compliant: ensure inventory carton data and labeling are 100% accurate to avoid shipments becoming flagged or delayed.
- Submit deals early: don’t wait until the Oct 28 cutoff. Early submissions can get priority placement, smoother approvals, and give you time to fix any inventory or pricing issues beforehand.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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