Shop the Virtual Holiday Store Powered by Amazon Beyond

As a society, we’ve largely shifted to online shopping over the years, but some customers still prefer the classic brick-and-mortar experience. Amazon is aware of this, which is why they have virtual shops powered by Amazon Beyond – giving customers a more engaging and interactive way to shop online.

Amazon has recently launched a new Holiday virtual store for the festive season of 2024. Check it out for yourself to capture the full experience!

Navigating the Virtual Holiday Amazon Store:

When you visit Amazon’s virtual Holiday store, you’re greeted with cheery music and a festive display of their top picks for the 2024 Holiday gift-giving season. Click the circles on the ground to walk around and look closer at the many beauty products, tech, stocking stuffers, and more being showcased! To view product details, click on the dots next to the items – which allows you to add the item directly to your cart, or open the full product detail page in a new tab. There’s even a whole separate toy shop section of the virtual store!

What Does Amazon’s Focus on Virtual Shops Mean for Sellers?

Amazon Beyond is a newer program that has not yet been made available to the majority of sellers. We can only assume that top spenders and household name brands were able to get their products featured on an invite-only basis. It’s also reasonable to predict that Amazon could eventually roll their virtual shops out more broadly, as a more interactive online shopping experience could be the norm in the future.

If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.