Amazon has been making moves to upgrade the available A+ content module options lately with their recent addition of Shoppable Collections. Now, a limited number of sellers have access to another newly released module called Complete the Set.
This new module allows brands with access to feature complementary products together within the A+ Content, leading to cross-sales and better product discoverability.
What is Amazon's New "Complete the Set" A+ Feature?
The new Complete the Set module is currently in beta testing and is available only to a limited group of sellers. This feature allows brands to showcase complimentary products within their A+ content, encouraging customers to explore other items that complete a collection or go together with the product they’re viewing.
Unlike the Shoppable Collections module, Complete the Set doesn’t replace existing sections. Instead, it serves as an additional section that can be added to your A+ content. It’s a way to visually group related products, for example, a skincare cleanser with its matching moisturizer and toner.
Adding Amazon's New "Complete the Set" A+ Feature to Your Listings:
To use the Complete the Set module within A+ Content, you must first have access to the beta. For sellers with access, the process is relatively simple:
- Navigate to the A+ Content Manager.
- Create or edit an A+ Module.
- Under “Additional Content Types” choose “Complete the Set”.
- Enter your main ASIN and additional complimentary ASINs, along with backup ASINs (in case of stockouts).
- Apply the module to desired ASINs and submit for Amazon’s review.
Why Should Brands Consider Utilizing Amazon's New "Complete the Set" A+ Feature?
Amazon's Complete the Set A+ Content module offers several advantages for brands looking to increase visibility and drive Average Order Value (AOV) up:
- Increase cross-sales: encourage customers to add related products to their cart without ever leaving the page.
- Higher AOV: brands can see an impact on sales volume and cart size by pushing complementary products.
- Improved discoverability: highlight items that might otherwise be getting overlooked within your catalog.
If you don’t currently have access to the Complete the Set A+ Content module, you are with the majority. However, we can reasonably expect this feature to be rolled out more broadly in the coming months, making it accessible to more sellers.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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