AI is transforming how consumers search, discover, and buy online, and retail brands that don’t adapt risk being left behind. With generative AI platforms like ChatGPT influencing purchase decisions and, in some categories, outperforming Google for conversions, the rules of SEO have changed. In this webinar recording, we unpacked the data behind the AI shift, explored how consumer behavior is evolving, and showed eCommerce brands who are the most impacted.
We go beyond the “why” and also equip you with the “how.” You’ll walk away with actionable tactics to future-proof your SEO, from structuring content to align with AI queries to ensuring your brand shows up in the right context. Our speakers shared a tactical SEO for AI checklist, highlight quick wins, and provide guidance on balancing AI efficiency with the human insight needed to stand out in an increasingly automated search world.
Key Takeaways:
- Learn how AI-driven search tools like ChatGPT and Perplexity are reshaping the retail search landscape.
- Understand the risks of inaction and why traditional SEO tactics aren’t enough in the AI era.
- Get a tactical playbook of proven SEO strategies tailored for AI-driven search results.
- Discover how to optimize your content for AI platforms while maintaining human expertise and creativity.
- Walk away with a 10-point SEO for AI checklist to apply immediately to your brand.
