Amazon is entering a new era of AI-driven commerce, where discovery, media, and conversion are no longer separate moments in the shopper journey. With tools like Rufus acting as a built-in shopping assistant, brands are having to rethink how they show up across the full funnel, from early discovery questions to final purchase decisions. During this session, Blue Wheel will unpack how conversational AI is changing the way shoppers search, evaluate products, and make buying choices, and what that means for PDP content, creative strategy, and advertising execution.
You can expect a practical view of how AI impacts everything from creative messaging to media targeting, plus what brands can control today to stay competitive as Amazon evolves into a true shopping assistant ecosystem.
Key Takeaways:
- How Amazon Rufus is transforming product discovery through conversational shopping
- Why PDPs now power AI visibility and must answer real shopper questions, not just keywords
- How brands should shift from bottom-funnel selling to full-funnel storytelling
- What Rufus prompts and “why choose” queries reveal about modern buyer intent
- How advertising, creative, and content must align to win in AI-driven commerce
