How AI is Rewriting the Paid Media Playbook

With the rise of predictive creative technology, motion-based insights, and zero-click searches, traditional performance models and static attribution paths no longer cut it. Today’s consumer journey is fluid, driven by behavior—not funnels, and requiring brands to adopt agile strategies that meet shoppers where they are.

In this webinar, Blue Wheel’s Head of DTC, Brett Geeser, is joined by Senior Manager of Performance Marketing at Weber, Jeff Anderson, to sit down with our partners at BWG to explore how emerging platforms, shifting consumer behavior, and the rise of AI are transforming the paid media landscape. Together, they unpack how Blue Wheel is leveraging AI to forecast campaign performance, optimize creative strategies, and deliver actionable insights across paid social.

Key Takeaways:

• The New Consumer Journey: Understanding how fluid paths and zero-click searches are reshaping marketing strategy.
• AI-Driven Creative Forecasting: How predictive tools are helping marketers determine performance before launching paid social campaigns.
• Emerging Platforms & Motion Insights: Why embracing motion-based insights and platform innovation matters more than ever.
• Digital PR & Ranking Signals: Why reputable 3rd-party content is becoming essential for discovery in the AI search era.
• How Blue Wheel and Brands are Leveraging AI: Practical examples of how agencies and brands are applying AI to drive smarter media strategies.