Building a Brand Protection Foundation

Blue Wheel's Chief Growth Officer, Nicole Reich, discusses the importance of establishing a strong brand protection foundation with Andy Buss, Brand Protection Manager.

In this eCommerce Exchange episode, Nicole Reich & Brand Protection Manager, Andy Buss discuss Blue Wheel's approach to brand protection:

  • Blue Wheel's definition of brand protection & the three steps involved in protecting your brand.
  • Why brand protection is so crucial for the rest of eCommerce efforts as a whole.
  • Laying a proper brand protection foundation and overcoming the First Sale Doctrine.
  • How to quantify the impact of brand protection for eCommerce brands.
  • Where in the Performance Commerce Effect (PCE) brand protection comes into play.

Additional Resources

Three Tips for Effectively Monitoring MAP Pricing Across a Large Product Catalog

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The Ultimate Guide to Brand Protection

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Digital Marketing Agency vs. In-House Marketing: Considerations and Benefits

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