Three Tips for Effectively Monitoring MAP Pricing Across a Large Product Catalog

Brand Protection

Monitoring and Enforcing Your MAP Policy

Getting started, or just getting better, at monitoring and enforcing your brand’s Minimum Advertised Price (MAP) Policy is always a challenge—particularly if your online product catalog is thousands of SKUs. How do you effectively manage that large of a catalog and stay on top of price violators?

Fortunately, we face this challenge often with brands that we talk to and service, and we have a few helpful tips that can make this both realistic and worthwhile. 

Don't MAP out items unnecessarily

Let's say you have 5,000 SKUs in your catalog—such as a apparel or footwear brand—and one-half of those SKUs are discontinued, plus another one-third of the SKUs are private labeled for a specific retailer, focus on only the remaining portion of your catalog for MAP monitoring and enforcement.

You do not have to list all SKUs

Remember that you, as the brand, control which items are included on your MAP price list. There is no requirement to include all SKUs within your MAP policy. You are able, with a properly drafted policy and the proper notice to retailers, to amend which items are on the MAP list at any given time.

Select a representative sampling of SKUs for tracking

Let’s be real - a 5,000-10,000 SKU catalog is, in all likelihood, cost-prohibitive to monitor and track 100 percent. For this reason, virtually every large-catalog brand we support, selects what we call a “representative sample” of SKUs from across their catalog to put into our monitoring and enforcement platform(s). If you have a 4,000 SKU catalog, take your best-selling SKUs along with a scattered assortment of products that represent your full line. For example, a shoe brand might take a men’s 10 and a women’s 8 across all colors and styles to basically say, “If a seller is never selling this crucial size for any style shoe, they are likely not a serious player.”

Dedicate the effort

This is not necessarily unique to large-catalog brands, but it is all the more important for brands possessing a high-volume online offering. With any brand’s effort to monitor and enforce MAP, you have to have time and personnel dedicated to reviewing the tracking data, watching the violations that are tallied and addressed, and implementing the off-line/escalated enforcements that are called for when things get to that point.

Whether this is done in-house or through a service partner such as Blue Wheel, it is a must. No brand, regardless of catalog size, can completely rely on a automation, template notices, and/or voluntary compliance by sellers to maintain MAP compliance in any sort of meaningful way.

If you’d like to learn more about how Blue Wheel partners with brands to protect their presence online, connect with our team of Amazon experts and schedule a consultation today.

Ready to expand your brand?
Drop us a line.

Which services are you interested in? Check all that apply.
Blue Wheel is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:
You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit below, you consent to allow Blue Wheel to store and process the personal information submitted above to provide you the content requested.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.