With the holiday season right around the corner, Walmart is kicking things off with their Walmart Deals event. This week-long sale will feature thousands of discounts across categories like toys, fashion, electronics, home goods, seasonal décor, and more. Walmart is opening the savings to all customers, no membership required! However, Walmart+ members also get exclusive early access starting October 6 at 7 p.m. ET, ensuring first dibs.

What is the Walmart Fall Deals Event?
The Walmart Deals event is Walmart’s answer to similar events like Prime Big Deal Days and Target Circle Week. From October 7-12, shoppers will find deals across categories like toys, fashion, electronics, home decor, and more. Some deals will even reach price slashes as high as 50%!
When is the Fall Walmart Deals Event Taking Place?
- October 6 (7 p.m. ET): Walmart+ members get exclusive early access.
- October 7–12: Deals open to everyone nationwide, both online and in the Walmart app.
How Can Walmart Sellers Prepare for the Deals Event?
During Walmart’s Fall Deals event, traffic will spike – so now is the time to get ready! Here are a few best practices:
- Offer competitive pricing: aim for at least 10-20% off (or better) to increase your chances of being spotlighted in event promotions.
- Promote your listings: sponsored products and display ads can help put your items in front of deal-hungry shoppers.
- Plan inventory accordingly: anticipate a surge of orders. Stock-outs during high-traffic events hurt both sales and visibility.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.