As of August 5, 2025, Walmart sellers may have noticed a change in their delivery timeframes aimed at improving customer satisfaction and shipping accuracy. This is due to being auto-enrolled in Walmart’s new Delivery Promise Optimization, their latest move to streamline delivery expectations for shoppers – while helping sellers boost their On-Time Delivery rates.
What is Walmart's New Delivery Promise Optimization Setting?
Delivery Promise Optimization is a new setting within Walmart Seller Center that automatically adjusts your estimated delivery timeframes based on your recent shipping performance.
Walmart will now take into account your historical delivery data, weather conditions, and operational factors. This means your customers will see more accurate delivery dates at checkout, which leads to higher satisfaction and fewer complaints!
Who Can Access Walmart's Delivery Promise Optimization Setting?
Currently, not all sellers have access to Walmart’s new Delivery Promise Optimization setting – so don’t panic if you haven’t seen it quite yet. If you have access, you will receive an email inviting you to check out the feature, and you will see it enabled within your shipping info within Seller Center. It’s also important to note that this setting is automatically enabled.
Opting Out of Walmart's Delivery Promise Optimization:
If you prefer to maintain control of your shipping promises, you can opt out of the Delivery Promise Optimization settings. Here’s how: login to Walmart Seller Center, click the gear icon to go to the settings page, and from here, choose “Shipping info”. Under “Delivery Promise Optimization,” click “Opt-out”.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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