Amazon’s Prime Big Deal Days event has finally been announced and is taking place October 7-8. Prime Big Deal Days is a two-day sale packed with thousands of Prime-exclusive offers across categories. Time to kick off the holiday shopping season!
What is Amazon's Prime Big Deal Days Sales Event?
Prime Big Deal Days is Amazon’s fall shopping event designed to give Prime members early access to holiday savings, offering steep discounts and opportunities for brands to boost visibility before the peak Q4 rush.
For shoppers, it means early holiday deals and a calmer browsing experience compared to the frenzy of late November. For sellers, it’s a chance to capture attention, test offers, and kickstart momentum going into Black Friday and Cyber Monday.
When is Amazon's Prime Big Deal Days Taking Place?
The event kicks off at 12:01 a.m. PDT on October 7 and runs through 11:59 p.m. PDT on October 8, 2025. Deals will be available exclusively to Prime members, both during the event and in some cases through early promotions leading up to it.
Preparing for a Successful Prime Big Deal Days Sales Event in 2025:
For sellers, the opportunity goes well beyond two days of sales. Here’s why this event matters and how to prepare:
- Q4 strategy kickoff: Sellers who engage early set themselves up for stronger performance throughout the rest of the quarter, with Amazon often rewarding early movers with better placement and visibility.
- Visibility boost: Running Prime Exclusive Discounts, coupons, or Sponsored Products campaigns increases your chance of being surfaced by Amazon in front of new audiences.
- Inventory optimization: This is the perfect chance to move slow-moving or seasonal SKUs before peak fulfillment fees hit later in Q4. Clearing space now helps protect margins and ensures better cash flow for the holidays.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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