Amazon has rolled out a Custom Analytics dashboard in Seller Central, offering sellers deeper insights into sales and performance metrics. Designed to support data-driven decision making, this new tool enables you to create tailored reports and uncover trends in your business at no additional cost.
What is Amazon's Custom Analytics Dashboard Available in Seller Central?
The new Custom Analytics dashboard provides a free tool for sellers to create custom reports to help monitor your Amazon store’s performance. You can also choose from a variety of pre-made templates. Find the customer analytics dashboard by navigating to Reports > Custom Analytics!
Setting Up Custom Reports with Amazon's Custom Analytics Dashboard:
Pre-built templates:
No need to start from scratch; sellers can take advantage of pre-built templates in the Custom Analytics dashboard. These ready-made reports offer valuable insights, including:
- Prime Day Recap
- Coupons, Deals, Discounts & Promotions Performance
- Sales & Pricing Trends
- Traffic & Sales Metrics
- Overall Business Performance
Customized templates:
Tailor custom reports to your needs by choosing a layout, selecting your tile type(s), and choosing from an array of available metrics to include. With over 100 separate metrics to choose from – you can add up to 20 metrics to each tile in your custom report, and up to 18 tiles per report.
One important thing to note is that the Custom Analytics dashboard doesn’t include advertising data at this time. Without advertising data, it’s not a complete look at your overall performance on Amazon. Blue Wheel’s team of experts provides fully comprehensive reporting, including advertising, to keep our clients informed and ensure our strategy drives sales and profits.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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