Amazon has recently introduced an improved version of their Concession Hub that vendors will want to check out! Packed with powerful insights, the Concession Hub helps you uncover what’s working (and what’s not) by diving into product performance, customer feedback, return reasons, and more.
What is Amazon's Concession Hub in Vendor Central?
The Concession Hub is a powerful, data-rich analytics dashboard in Vendor Central that gives you a comprehensive look at your product catalog’s post-purchase performance. It helps you uncover what’s driving returns, negative reviews, and which areas need attention—so you can act quickly and make smarter, data-driven decisions. To locate the dashboard, log in to Vendor Central and navigate to Reports > Concession Hub.
Utilizing Concession Hub Insights in Amazon's Vendor Central
To get Concession Hub insights on your Amazon product, click the “See details” button on the right of the page. Here, you will find data from the past 90 days for each ASIN into the following:
- Top 5 defects: Instantly spot the most common issues customers are reporting
- Top 5 liked features: Find out what customers love most based on their feedback
- Customer Verbatims: Get direct customer quotes from reviews and returns
- Images from returns: See what customers are uploading when they report a problem
- Key metrics: View your display rating, shipped units, concession rate, and critical review rate
- Take action: Review the recommendations to resolve defect-related issues and act promptly
- Defect trends chart: See how your top 5 defects show over a 12-month period
The Concession Hub isn’t just data—it also provides a game plan to improve product quality, reduce returns, and boost customer satisfaction. Click “Review the recommendation” next to your top 5 defects and get recommendations for action items you can take to resolve the defects and prevent future complaints.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
.png)
.png)
