Case Study

Smells Begone

Smells Begone, a sub-brand of Punati, wanted to grow their advertising presence on Amazon.

Amazon Advertising




First month’s revenue growth



Growth on top of first month



Lower than average ACoS

The Problem

Smells Begone had been running minimal advertising on Amazon, and had been seeing minimal results.

The Solution

To increase sales and decrease ACoS, we identified new opportunities and implemented custom strategies.

Action Items

Our team created campaigns that researched and harvested new keywords specific to the brand goals, and managed those bids on the best-performing keywords. By negating keywords, pausing plurals, and breaking our branded campaigns and more specialized campaigns, we optimized campaigns over time. Sponsored Brand Ads and ASIN targeting were also implemented to further maximize the brand’s exposure.

Implemented Search Term Isolation

We created Auto, Research, and Performance campaigns for all products in their large catalog. 

Refined Campaigns

Constant refinement of the campaigns helped to refine overall targeting, keeping conversion rates high.

Implemented Dynamic Bidding

This tactic was implemented in select campaigns and keywords in an effort to increase sales.



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