Action Items
Our team created campaigns that researched and harvested new keywords specific to the brand goals, and managed those bids on the best-performing keywords. By negating keywords, pausing plurals, and breaking our branded campaigns and more specialized campaigns, we optimized campaigns over time. Sponsored Brand Ads and ASIN targeting were also implemented to further maximize the brand’s exposure.
Implemented Search Term Isolation
We created Auto, Research, and Performance campaigns for all products in their large catalog.
Refined Campaigns
Constant refinement of the campaigns helped to refine overall targeting, keeping conversion rates high.
Implemented Dynamic Bidding
This tactic was implemented in select campaigns and keywords in an effort to increase sales.
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