Results
The Challenge
The Process
To accelerate PWR LIFT’s growth on TikTok Shop, Blue Wheel broadened affiliate outreach beyond the brand’s initial personas, creating a consistent pipeline of high-performing content. We introduced promotional campaigns with boosted commissions and time-sensitive offers, secured a test budget for paid media amplification, and provided weekly reporting and strategic check-ins to ensure continued optimization and alignment.
Broadened outreach beyond initial personas to build a high-performing content pipeline.
Recommended tactics like limited-time offers and boosted commissions.
Secured budget to amplify creator content with strategic targeting.
Weekly reporting and strategy sessions ensured alignment and continued momentum.
The Solutions
Blue Wheel expanded PWR LIFT’s affiliate outreach to include a broader, more diverse range of creators. This increased the volume of creator-generated content, which built awareness, drove organic traffic, and validated which creators and formats best resonated with target customers.
With trust built through early wins, Blue Wheel guided the brand toward running strategic promotions and testing paid media. By amplifying top-performing organic posts and offering targeted incentives, the team increased visibility, conversions, and the client’s confidence in long-term platform investment.
