Case Study
PWR LIFT, a Vita Coco brand, partnered with Blue Wheel to launch and scale on TikTok Shop. Despite starting from scratch with no retail presence, Blue Wheel implemented a strategic blend of affiliate outreach, paid media, and promotional campaigns to drive over 1,9 million affiliate video impressions, above 58,5k product page views, and a significant increase in GMV, all within 90 days.
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Case Study
PWR LIFT, a Vita Coco brand, partnered with Blue Wheel to launch and scale on TikTok Shop. Despite starting from scratch with no retail presence, Blue Wheel implemented a strategic blend of affiliate outreach, paid media, and promotional campaigns to drive over 1,9 million affiliate video impressions, above 58,5k product page views, and a significant increase in GMV, all within 90 days.
Video impressions
Affilate Video impressions
GMV Returns
Increase in GMV Returns
Page Views
Product Page Views
Video impressions
Affilate Video impressions
GMV Returns
Increase in GMV Returns
Page Views
Product Page Views
Video Likes
Affiliate Video Likes
Daily Shop Visitors
Average Daily Shop Visitors
TikTok Shop
PWR LIFT wanted to establish a TikTok Shop presence without a brick-and-mortar footprint or prior Shop activity. With a cautious investment strategy and highly targeted creator personas, the brand needed help building awareness, testing creative performance, and collecting insights for a potential rebrand.
To accelerate PWR LIFT’s growth on TikTok Shop, Blue Wheel broadened affiliate outreach beyond the brand’s initial personas, creating a consistent pipeline of high-performing content. We introduced promotional campaigns with boosted commissions and time-sensitive offers, secured a test budget for paid media amplification, and provided weekly reporting and strategic check-ins to ensure continued optimization and alignment.
PWR LIFT wanted to establish a TikTok Shop presence without a brick-and-mortar footprint or prior Shop activity. With a cautious investment strategy and highly targeted creator personas, the brand needed help building awareness, testing creative performance, and collecting insights for a potential rebrand.
To accelerate PWR LIFT’s growth on TikTok Shop, Blue Wheel broadened affiliate outreach beyond the brand’s initial personas, creating a consistent pipeline of high-performing content. We introduced promotional campaigns with boosted commissions and time-sensitive offers, secured a test budget for paid media amplification, and provided weekly reporting and strategic check-ins to ensure continued optimization and alignment.
Broadened outreach beyond initial personas to build a high-performing content pipeline.
Recommended tactics like limited-time offers and boosted commissions.
Secured budget to amplify creator content with strategic targeting.
Weekly reporting and strategy sessions ensured alignment and continued momentum.
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Blue Wheel expanded PWR LIFT’s affiliate outreach to include a broader, more diverse range of creators. This increased the volume of creator-generated content, which built awareness, drove organic traffic, and validated which creators and formats best resonated with target customers.
With trust built through early wins, Blue Wheel guided the brand toward running strategic promotions and testing paid media. By amplifying top-performing organic posts and offering targeted incentives, the team increased visibility, conversions, and the client’s confidence in long-term platform investment.
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