Case Study

PWR LIFT (A Vita Coco Brand)

PWR LIFT, a Vita Coco brand, partnered with Blue Wheel to launch and scale on TikTok Shop. Despite starting from scratch with no retail presence, Blue Wheel implemented a strategic blend of affiliate outreach, paid media, and promotional campaigns to drive over 1.9 million affiliate video impressions, above 58.5k product page views, and a significant increase in GMV, all within 90 days.

TikTok Shop

Case Study

PWR LIFT (A Vita Coco Brand)

TikTok Shop

PWR LIFT, a Vita Coco brand, partnered with Blue Wheel to launch and scale on TikTok Shop. Despite starting from scratch with no retail presence, Blue Wheel implemented a strategic blend of affiliate outreach, paid media, and promotional campaigns to drive over 1.9 million affiliate video impressions, above 58.5k product page views, and a significant increase in GMV, all within 90 days.

Results

Video impressions

+1.9M

Affilate Video impressions

GMV Returns

+802%

Increase in GMV Returns

Page Views

+59k

Product Page Views

Results

Video impressions

+1.9M

Affilate Video impressions

GMV Returns

+802%

Increase in GMV Returns

Page Views

+59k

Product Page Views

Video Likes

+9k

Affiliate Video Likes

Daily Shop Visitors

535

Average Daily Shop Visitors

Services

TikTok Shop

The Problem

PWR LIFT wanted to establish a TikTok Shop presence without a brick-and-mortar footprint or prior Shop activity. With a cautious investment strategy and highly targeted creator personas, the brand needed help building awareness, testing creative performance, and collecting insights for a potential rebrand.

The Solution

Action Items

To accelerate PWR LIFT’s growth on TikTok Shop, Blue Wheel broadened affiliate outreach beyond the brand’s initial personas, creating a consistent pipeline of high-performing content. We introduced promotional campaigns with boosted commissions and time-sensitive offers, secured a test budget for paid media amplification, and provided weekly reporting and strategic check-ins to ensure continued optimization and alignment.

The Challenge

PWR LIFT wanted to establish a TikTok Shop presence without a brick-and-mortar footprint or prior Shop activity. With a cautious investment strategy and highly targeted creator personas, the brand needed help building awareness, testing creative performance, and collecting insights for a potential rebrand.

The Process

To accelerate PWR LIFT’s growth on TikTok Shop, Blue Wheel broadened affiliate outreach beyond the brand’s initial personas, creating a consistent pipeline of high-performing content. We introduced promotional campaigns with boosted commissions and time-sensitive offers, secured a test budget for paid media amplification, and provided weekly reporting and strategic check-ins to ensure continued optimization and alignment.

01

Affiliate Expansion

Broadened outreach beyond initial personas to build a high-performing content pipeline.

02

Promotional Campaigns

Recommended tactics like limited-time offers and boosted commissions.

03

Paid Media Testing

Secured budget to amplify creator content with strategic targeting.

04

Ongoing Optimization

Weekly reporting and strategy sessions ensured alignment and continued momentum.

The Solutions

Blue Wheel expanded PWR LIFT’s affiliate outreach to include a broader, more diverse range of creators. This increased the volume of creator-generated content, which built awareness, drove organic traffic, and validated which creators and formats best resonated with target customers.

With trust built through early wins, Blue Wheel guided the brand toward running strategic promotions and testing paid media. By amplifying top-performing organic posts and offering targeted incentives, the team increased visibility, conversions, and the client’s confidence in long-term platform investment.

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The Creative

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