Results
The Challenge
The Process
With Blue Wheel’s strategic expertise, the Memorial Day sale campaign delivered highly relevant, inbox-optimized emails. Segmentation ensured tailored experiences for high-value customers, while content resonated with the brand’s luxurious identity. Deliverability enhancements protected long-term reputation, addressing all pain points and fostering trust.
Identified ~2,600 high-risk addresses to improve bounce rate.
Built micro-segments (highly engaged, lapsed 60-120 days, etc.) covering 80% of sends.
Refreshed templates with mobile-optimized dynamic product modules and excluded 4.5% of inactive subscribers.
Weekly Emarsys reviews to adjust send times, segments, and CTAs.
The Solutions
To tackle our client’s key challenges and objectives, we leveraged the Emarsys platform to drive our strategy, seamlessly integrating our team’s expertise with its powerful capabilities. Dynamic segmentation based on purchase history, browsing intent, and email activity helped tailor our marketing efforts. To optimize deliverability, we conducted audits of SPF, DKIM, and DMARC while suppressing 4.5% of inactive contacts. We also proactively monitored performance through real-time dashboards, which enabled us to adjust timing, content blocks, and exclusions during campaigns. This comprehensive approach not only enhanced engagement and conversions but also protected brand reputation.
Our segmentation-first and reputation-first strategy resulted in increased revenue, stronger engagement, and improved brand equity, all while using significantly fewer emails. By seamlessly integrating Emarsys tools with a human-centric approach, we achieved outstanding deliverability and engagement. Our weekly check-in calls with the client allowed us to fine-tune tactics and ensure alignment with the brand’s vision. By emphasizing personalization and reputation, we generated measurable ROI and enhanced our client’s standing in the premium beauty market.
