Results
The Challenge
The Process
Our full-funnel approach delivered strong sales growth, reinforced the brand’s reimagined identity, and positioned them as a credible natural alternative for odor elimination. Collaboration with the client was seamless thanks to shared creative file access and full visibility into live campaigns. This transparency allowed for quick updates when needed, ensuring that messaging stayed fresh, relevant, and aligned with the brand’s ongoing initiatives.
At the top of the funnel, we launched Sponsored Brands image campaigns with compelling visuals and educational headlines that highlighted the benefits of natural, chemical-free odor elimination. In parallel, we conducted A/B testing on Sponsored Brands Video placements to identify the most engaging formats and optimize performance across key positions.
For lower-funnel impact, we focused on high-intent customers by promoting refill products, ensuring consistent brand defense, and strengthening loyalty among existing buyers. Cross-selling initiatives introduced shoppers to complementary products, such as gels and sprays, expanding household penetration and increasing average order value.
Data-driven refinements played a critical role in maximizing ROI. We used Search Term Impression Share to identify high-performing keywords with low exposure, then created dedicated campaigns featuring relevant hero products. By leveraging Amazon’s “Dynamic Bids – Up & Down” and “Top-of-Search” modifiers, we successfully captured additional market share on these terms.
Recognizing strong demand from business buyers, we implemented newly launched B2B bid modifiers of 30–40% across campaigns, unlocking a valuable and under-tapped revenue stream.
The Solutions
Blue Wheel implemented a full-funnel, multi-channel Amazon strategy designed to educate, convert, and retain customers. We focused on educating consumers about the health and environmental benefits of natural air fresheners, retaining existing customers through refill purchases and brand defense tactics, and leveraging creative to strengthen post-rebrand awareness and credibility.
Creative played a key role in differentiating our client from its category competitors. Messaging focused on the benefits of natural, chemical-free odor elimination, supported by lifestyle imagery that positioned the products as safe and home-friendly. Sponsored Brands Video assets were optimized to quickly tell the product story while reinforcing the refreshed brand identity. Consistent visuals across all placements ensured a unified brand presence.
