Air Freshener Brand

Our client is renowned for its odor eliminators made with natural, plant-based ingredients that neutralize odors at the source instead of masking them with artificial fragrances. Despite offering chemical-free products, it faced the dual challenge of breaking through the noise and educating consumers on the benefits of natural odor elimination. Blue Wheel’s combination of education-focused creative, precise targeting, and strategic bid adjustments helped the brand win market share in a category dominated by household names.

The Problem

Our client operates in the highly competitive Air Freshener category on Amazon, where big brands dominate shelf space and consumer mindshare. It has also recently completed a rebrand, introducing updated packaging and logos, which required additional effort to rebuild recognition and trust. The Air Freshener brand reached out to Blue Wheel, aiming to gain market share directly from the top competitors in the category.

Action Items

Our full-funnel approach delivered strong sales growth, reinforced the brand’s reimagined identity, and positioned them as a credible natural alternative for odor elimination. Collaboration with the client was seamless thanks to shared creative file access and full visibility into live campaigns. This transparency allowed for quick updates when needed, ensuring that messaging stayed fresh, relevant, and aligned with the brand’s ongoing initiatives.

The Challenge

The Process

01

02

Cross-Selling Initiatives

For lower-funnel impact, we focused on high-intent customers by promoting refill products, ensuring consistent brand defense, and strengthening loyalty among existing buyers. Cross-selling initiatives introduced shoppers to complementary products, such as gels and sprays, expanding household penetration and increasing average order value.

03

Search Term Impression Share

Data-driven refinements played a critical role in maximizing ROI. We used Search Term Impression Share to identify high-performing keywords with low exposure, then created dedicated campaigns featuring relevant hero products. By leveraging Amazon’s “Dynamic Bids – Up & Down” and “Top-of-Search” modifiers, we successfully captured additional market share on these terms.

04

B2B Bid Modifiers

Recognizing strong demand from business buyers, we implemented newly launched B2B bid modifiers of 30–40% across campaigns, unlocking a valuable and under-tapped revenue stream.

The Solutions

Blue Wheel implemented a full-funnel, multi-channel Amazon strategy designed to educate, convert, and retain customers. We focused on educating consumers about the health and environmental benefits of natural air fresheners, retaining existing customers through refill purchases and brand defense tactics, and leveraging creative to strengthen post-rebrand awareness and credibility.

‍

Creative played a key role in differentiating our client from its category competitors. Messaging focused on the benefits of natural, chemical-free odor elimination, supported by lifestyle imagery that positioned the products as safe and home-friendly. Sponsored Brands Video assets were optimized to quickly tell the product story while reinforcing the refreshed brand identity. Consistent visuals across all placements ensured a unified brand presence.

Air Freshener Brand

Air Freshener Brand

Results

+18.09%

+16.03%

+5.13%

Results

+18.09%

+16.03%

+5.13%

7.01%

Services

The Problem

The Solution

Action Items

The Challenge

The Process

01

Sponsored Brands Campaigns