Tactical Planning Tips for a Profitable Q4

July 19, 2023 1:30 PM

Although eCommerce teams have become progressively specialized, the influx of consumer demands during the Q4 holidays requires expertise in all areas of digital business. In this webinar you'll learn omni-channel strategies to prepares your brand for the end of the year.

A glimpse of what you’ll learn:

There are five core tactics brands should implement for a profitable Q4. Each approach must be holistic and executed across both DTC and marketplace channels. With peak buying season during the holidays, you can promote overstocked items and new product launches with a refined and compelling content strategy. Ensure you replenish inventory before promoting any products. Amazon’s advertising tools are optimal for encouraging purchases and driving omnichannel traffic. Lifecycle marketing, SMS, and email should generate 30% of your revenue, so creating personalized customer experiences is crucial to maximize profitability.

In this virtual event, Nicole Reich, the Chief Growth Officer at Blue Wheel, is back to talk with Tiffany Serbus-Gustaveson about profitable Q4 planning strategies. Nicole shares how to optimize your content strategy, tips for repurposing creative campaigns, and catalog, inventory, and merchandising planning strategies.

Key Takeaways:

  • Optimizing your content strategy for Q4
  • Catalog management and merchandising preparation for the holidays
  • Q4 inventory planning and organization
  • Email and SMS performance tips for Q4
  • Repurposing creative campaigns for the holidays
Watch On-Demand


Nicole Reich

Chief Growth Officer

Blue Wheel

Tiffany Serbus-Gustaveson

Senior Digital Strategist

BWG Connect

Watch On-Demand