Implementing a Robust Omni-Channel Strategy

January 31, 2024 1:30 PM

As brands navigate the complexities of the modern marketplace in 2024, a well-crafted omni-channel strategy that ties creative vision with advertising strategy to impact and deliver a cohesive, personalized customer experience while simultaneously fueling growth.

A glimpse of what you’ll learn:

In this webinar, glean valuable insights from industry leaders Jon McGraw, Chief Operating Officer of Blue Wheel and Lauren de Wet from Edgewell Personal Care, as they delve into the innovative brand strategies employed to elevate their omni-channel efforts within their extensive brand portfolios.

Key Takeaways:

  • Hear from a multinational consumer products company on their path to omni-channel success.  
  • Explore the impact of dismantling silos in various marketing channels to understand how a cohesive approach can enhance overall effectiveness.
  • Learn how reallocating resources from underperforming areas to high-performing ones can be a strategic move to engineer top-line success.
  • Discover how applying insights from various departments can lead to a more cohesive and impactful marketing strategy.
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Tiffany Serbus-Gustaveson

Senior Digital Strategist

BWG Connect

Jon McGraw

Lauren de Wet

Watch On-Demand