Digital-First Creative for the Omni-Channel Era

Digital-first creative are videos, images, and GIFs that are created specifically for digital use, whether in online advertising, organic social media, or eCommerce stores.

Digital First Creative Stops the Scroll

In the ever-changing eCommerce world, brands are looking to create engaging content that will stop the scroll and convert viewers.

But this requires a different mindset than the traditional commerce mentality, which involves shoots for seasonal campaigns for one format, like your website or a billboard. This traditional content won’t cut it in a digital-first world — you need to shift your strategy.

As experts in content creation, Blue Wheel is here to share everything you need to know to create digital-first creative for the omni-channel era.

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