Digital-first creative are videos, images, and GIFs that are created specifically for digital use, whether in online advertising, organic social media, or eCommerce stores.
In the ever-changing eCommerce world, brands are looking to create engaging content that will stop the scroll and convert viewers.
But this requires a different mindset than the traditional commerce mentality, which involves shoots for seasonal campaigns for one format, like your website or a billboard. This traditional content won’t cut it in a digital-first world — you need to shift your strategy.
As experts in content creation, Blue Wheel is here to share everything you need to know to create digital-first creative for the omni-channel era.