Opens the Door for International 3rd Party Sellers

Amazon Marketplace

For a long time, International Sellers looking to expand onto Walmart were given no options other than setting up a US-Entity for their business.

Recently, Walmart removed those barriers and has started allowing some International Sellers to join their marketplace. What does this mean for existing 3rd Party Walmart Sellers?

What's changed for international sellers looking to start out on Walmart?

As mentioned briefly above, Walmart has officially opened their doors to International Sellers in 6 countries/regions: Mexico, Canada, The UK, India, China, Japan and Hong Kong. This potentially means hundreds of thousands of international sellers getting thrown into already existing US competition.

Before, selling on was unattainable for Non-US sellers. For example: if a brand based in Canada wanted to list their products onto the Walmart Marketplace, they would have been required to create a US-Entity first to prove they do business within the US and be eligible to become a seller.


Now, it’s as simple as filling out the New Seller Sign-up Page, and choosing your country in the drop-down next to Business Phone Number and creating your account.

Plus, now that Walmart has removed the tedious and painstaking process of becoming Approved, as we covered previously – International Sellers should gain access to their new account(s) relatively quickly.

Our thoughts and recommendations

This move creates New Opportunities for sellers around the world broaden to their customer base; and if you're an established US Seller, this creates a new avenue to broaden your reach as a brand. On the other hand, more competition in the online world means less space on the digital shelf overall, and less opportunities for Organic Sales and Visibility.

That being said, we don’t recommend that New Sellers put the cart before the horse by selling internationally before collecting any US sales data on your products. Since the International Walmart marketplaces are so new, you can expect to see even less volume compared to the Walmart US marketplace – which in and of itself is only getting on average 3%-10% sales on Amazon.

With the constant updates in online marketplaces, it’s important to stay up-to-date with the latest changes. If you are a client looking for additional information, contact your strategist or if you are interested in learning more about how Retail Bloom can assist your brand efforts in online marketplaces, schedule a consultation with our team. 

For more updates on marketplaces, visit our full Marketplace Updates content gallery.

Ready to expand your brand?
Drop us a line.

Which services are you interested in? Check all that apply.
Blue Wheel is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:
You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit below, you consent to allow Blue Wheel to store and process the personal information submitted above to provide you the content requested.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.