Improve Listings with Amazon's New Reduce Customer Returns Recommendations Feature

Let’s be frank – high return rates eat heavily into profits, and nobody wants that. Unfortunately, returns are a part of selling almost any product (whether online or brick & mortar). For most sellers and retailers, the main concern when it comes to returns, is reducing them.

The new Reduce Customer Returns Recommendations feature helps sellers identify areas of opportunity to improve their product display pages, to prevent further customer confusion, leading to fewer returns.

Amazon's Reduce Customer Returns Recommendations Feature:

Sellers can use Amazon’s Reduce Customer Returns recommendations to gain the following insights:

• Financial impact: View the estimated amount in dollars that you could’ve gained over 90 days if you’d taken a recommended action to improve a product detail page.
• Detail page recommendations: Improve your product detail page with content recommendations based on what customers look for.
• Customer issue trends: Tailor your detail page content based on the number of customer questions and answers on a topic in your product category.
• Listing comparisons: Compare your listings with top-selling brands that have similar information in their detail pages.
• Ideal location: Find out whether placing content in the title, bullets, or product description of your detail pages will have the greatest impression on customers.

To navigate, go to the Seller Central menu and choose “Growth Opportunities” under the Growth section. From there, on the left of the page, under “Reduce Cost” choose “Reduce Customer Returns”. To make changes, click the blue button and make the updates directly from the Customer Returns Recommendations page (this will redirect you to the back-end of the ASIN).

Why Should Brands Utilize Amazon's Reduce Customer Returns Recommendations Feature?

Amazon's customer returns recommendations are a low hanging fruit. Amazon has already done the hard work of identifying the problem – all you need to do is act. Making these updates to your PDPs (product display pages) will have a positive impact on your return rates, and your customer experience overall!

If you're a client looking for more information, contact your account team. If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.