How to Get the Amazon Climate Pledge Friendly Badge

Amazon Marketplace
hands holding earth

With the increased concern for sustainability in products, it's important to set your brand apart from competitors. One way of doing that is utilizing the Climate Friendly Badge on Amazon to showcase your climate-friendly certifications to potential customers.

What is Amazon’s Climate Friendly Badge?

The Climate Friendly Badge was released back in 2020. It’s an eye-catching badge that gets displayed on the Product Display Page, as well as within the search pages. It’s something that potential customers will likely notice right away, especially within the search pages, because most listings do not have the badge.

source: Amazon

Even though the badge has been released for a while now, most products have not earned the badge yet. In many cases, it is possible that a brand could have one or more of the eligible certifications below but has not gone through the process to earn the badge. Here are the certifications that Amazon is recognizing currently:

Amazon’s Compact by Design Certification:

Amazon has its own climate-friendly certification – Compact by Design. To receive their certification, you must be enrolled in Brand Registry. The certification involves designing your product packaging to become more eco-friendly. Some examples include using more compact boxes, making products lighter, or choosing more efficient product packaging shapes.

source: Amazon

How to Get the Climate Change Friendly Badge on Amazon?

Amazon works with 3rd party certifications to approve certified ASINs. In general, you can contact the certifier of your products to get the Climate Friendly Badge. However, it’s best to check the specific directions on the guide, as instructions vary depending on which badge you are concerned with. If you have Amazon’s Compact by Design certification, you will automatically receive the Climate Friendly Badge.

We recommend brands and sellers who already have one of the above certifications to take advantage of the Climate Friendly Badge right away. For those whose products do not have any certifications - consider adjusting specific parts of your business for the sake of moving towards sustainability. In turn, you will attract more customers who are becoming more conscious of their individual impact on the climate, as well as the brands they choose to support.

Using Control Union to Get Climate Pledge Friendly Certified:

It’s now easier than ever to get the Climate Pledge Friendly Badge after Amazon has announced partnering with Control Union, a 3rd party certification body, to simplify the process and add additional support for sellers who are looking to get the badge.

source: Amazon

Brands with the following specifications can utilize Control Union to get the Climate Friendly Badge:

  • Global Organic Textile Standard (GOTS)
  • Organic Content Standard (OCS 100 & OCS Blended)
  • Global Recycle Standard (GRS)
  • Recycled Claim Standard (RCS 100 & RCS Blended)
  • Responsible Wool Standard (RWS)

New Control Union customers will receive 25% off on certificates and 20% off training videos, see Amazon’s News Article for full details.

If you're a client looking for more information, please contact your account team. If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you!

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