Gain Competitive Pricing Insights with New Amazon Similar Product Pricing Dashboard

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When deciding on a price point for your products, it’s important to not only factor in your costs and profit margin goals, but to also consider how your competitors are pricing similar products.  

If a customer can purchase an equivalent product to yours at a considerably lower price, you'll likely see an impact on sales. With the new Similar Pricing Dashboard on Amazon, sellers can now gain competitive pricing insights into similar products, at no cost!

What is the Amazon Similar Pricing Dashboard?

The Similar Pricing Dashboard provides insight into your competitor’s pricing – get up to 5 similar product pricing insights per SKU.  

source: Amazon

Amazon Sellers can use the Similar Pricing Dashboard to get a better idea of how their competitors are pricing comparable products.

How to Use the Similar Pricing Dashboard in Seller Central

To view similar product pricing recommendations, go to the Manage Inventory page in Seller Central and click “view more” next to the product you want to get insight into. Next to “Similar product pricing” click “Set up”.

source: Amazon

From there, search for similar products by ASIN, keyword, or product name. Add up to 5 similar products for comparison per child ASIN.

source: Amazon

If you're a client looking for more information, please contact your account team. If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you!

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