Case Study

Thoughtfully

Gift brand Thoughtfully needed new, eye-catching creative to promote their products across Amazon, TikTok, and Instagram.

TikTok
Conversion Creative
Instagram

Case Study

Thoughtfully

Gift brand Thoughtfully needed new, eye-catching creative to promote their products across Amazon, TikTok, and Instagram.

Download
TikTok
Conversion Creative
Instagram

Results

TikTok Followers

+19K

Increased overall follower count

Cost per Follower

18¢

Achieved historically low CPF

Instagram Engagement

1.81%

Achieved a solid engagement rate

Results

TikTok Followers

+19K

Increased overall follower count

Cost per Follower

18¢

Achieved historically low CPF

Instagram Engagement

1.81%

Achieved a solid engagement rate

The Problem

Thoughtfully’s existing content they were using across social platforms and marketplaces was not performing well or actively driving engagement.

The Solution

Our creative team knows the ins and outs of creating successful content that is designed to convert, so we created a unique strategy for Thoughtfully.

Action Items

To make Thoughtfully’s content stand out across platforms, our creative team worked to create eye-catching content that would convert.

Created Multipurpose Content

Our team created content that could be used across all of Thoughtfully’s platforms — including Amazon, Instagram, and TikTok.

Exported Variety of Content

GIFs, videos, and static images can perform differently depending on the audience, funnel stage, and platform. By creating different types of content, we provided Thoughtfully with ample options.

Developed TikTok Videos

We created dedicated TikTok videos for Thoughtfully to post on their account, with the goal of gaining followers on the platform and growing their account.

The Problem

Thoughtfully’s existing content they were using across social platforms and marketplaces was not performing well or actively driving engagement.

Action items

To make Thoughtfully’s content stand out across platforms, our creative team worked to create eye-catching content that would convert.

01

Created Multipurpose Content

Our team created content that could be used across all of Thoughtfully’s platforms — including Amazon, Instagram, and TikTok.

02

Exported Variety of Content

GIFs, videos, and static images can perform differently depending on the audience, funnel stage, and platform. By creating different types of content, we provided Thoughtfully with ample options.

03

Developed TikTok Videos

We created dedicated TikTok videos for Thoughtfully to post on their account, with the goal of gaining followers on the platform and growing their account.

04

Testimonials

“What drew me to Blue Wheel is that they grew out of a real business so they don’t think like a pure agency. They think like merchants working to build a business. They help us navigate Amazon and offer product suggestions. We align our goals by incenting them on growth.”

Paul Griffiths

,

President & CEO

APG Cash Drawer

Testimonials

“What drew me to Blue Wheel is that they grew out of a real business so they don’t think like a pure agency. They think like merchants working to build a business. They help us navigate Amazon and offer product suggestions. We align our goals by incenting them on growth.”

Testing

,

Testimonials

“The Blue Wheel team has been instrumental with helping our business grow through Amazon ad campaigns. Without them, we struggled to increase sessions and impressions with our unique inventory and business strategy. They’ve allowed me to focus on other key areas to grow the business. Great team to work with!”

Tony Schipani

,

Business Operations

Rue Gilt Groupe

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