Case Study

Thoughtfully

Gift brand Thoughtfully needed new, eye-catching creative to promote their products across Amazon, TikTok, and Instagram.

TikTok
Conversion Creative
Instagram

Results

TikTok Followers

+19K

Increased overall follower count

Cost per Follower

18¢

Achieved historically low CPF

Instagram Engagement

1.81%

Achieved a solid engagement rate

The Problem

Thoughtfully’s existing content they were using across social platforms and marketplaces was not performing well or actively driving engagement.

The Solution

Our creative team knows the ins and outs of creating successful content that is designed to convert, so we created a unique strategy for Thoughtfully.

Action Items

To make Thoughtfully’s content stand out across platforms, our creative team worked to create eye-catching content that would convert.

Created Multipurpose Content

Our team created content that could be used across all of Thoughtfully’s platforms — including Amazon, Instagram, and TikTok.

Exported Variety of Content

GIFs, videos, and static images can perform differently depending on the audience, funnel stage, and platform. By creating different types of content, we provided Thoughtfully with ample options.

Developed TikTok Videos

We created dedicated TikTok videos for Thoughtfully to post on their account, with the goal of gaining followers on the platform and growing their account.

Creative

Optimizations

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