Case Study
A brand approached Blue Wheel as they headed into their peak season, concerned that results weren’t where they should be. With a ROAS of just 2.6, it was clear something had to change. Their products naturally draw strong interest in late summer and early autumn, so the opportunity was there; we just needed to capture it. Every impression had to count to turn seasonal buzz into real performance.
Case Study
A brand approached Blue Wheel as they headed into their peak season, concerned that results weren’t where they should be. With a ROAS of just 2.6, it was clear something had to change. Their products naturally draw strong interest in late summer and early autumn, so the opportunity was there; we just needed to capture it. Every impression had to count to turn seasonal buzz into real performance.
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Walmart Marketplace Advertising
The client wanted to boost sales on the Walmart platform during peak season and invest more, but the prior advertising felt inefficient, and hesitation was holding them back. Our job was to turn that around. The main challenge was diagnosing why sales weren’t scaling and efficiency remained low, all under tight deadlines. Speed, precision, and adaptability were key.
Peak season had already begun, and we had just 48 hours to build out and launch a new strategy. We quickly pivoted to focus on the 1P side of the business while scaling back 3P efforts, zeroing in on top-performing products with the highest sales potential. The goal was to drive immediate growth and improve efficiency before more opportunities were missed.
The client wanted to boost sales on the Walmart platform during peak season and invest more, but the prior advertising felt inefficient, and hesitation was holding them back. Our job was to turn that around. The main challenge was diagnosing why sales weren’t scaling and efficiency remained low, all under tight deadlines. Speed, precision, and adaptability were key.
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Peak season had already begun, and we had just 48 hours to build out and launch a new strategy. We quickly pivoted to focus on the 1P side of the business while scaling back 3P efforts, zeroing in on top-performing products with the highest sales potential. The goal was to drive immediate growth and improve efficiency before more opportunities were missed.
We restructured campaigns to highlight best-selling products, optimized budgets around proven winners, and cut spend on low-performing items. Weak points in the previous approach were addressed, and the campaign structure was rebuilt from the ground up.
Combining offensive and defensive tactics, we prioritized visibility when customers were actively shopping. Premium ad formats increased reach and impact, with 10 campaigns launched across two key product groups serving as the foundation for a more aggressive and efficient approach.
Daily optimizations, adjusting bids, reallocating budgets, and refining target audiences helped maintain sales momentum. This fast, focused strategy turned seasonal interest into measurable results while steadily improving efficiency.
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Blue Wheel’s strategic expertise and agile execution transformed a seasonal opportunity into measurable success on Walmart Marketplace. By doubling down on top-performing products and optimizing campaigns daily, we attracted high-value customers and sustained profitability while efficiently scaling ad spend. The result: a scalable foundation for long-term growth, proving that every impression and every dollar can drive greater impact for our client.
After implementing the new campaign strategy and optimizing targeting, bids, and creatives, the client’s 1P account achieved strong year-over-year growth across key metrics, showing improved reach, engagement, and sales efficiency. Conversion rates held steady, average order value increased, and spend scaled efficiently, showing that the campaigns attracted high-quality, engaged customers. Year-over-year performance highlights how a fast, data-driven approach can deliver both immediate results and long-term value.
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