Case Study

Layer 8

Athletic apparel brand Layer 8 had some email automations set up, but they needed help executing a complete email marketing strategy.

Lifecycle Marketing

Case Study

Layer 8

Lifecycle Marketing

Athletic apparel brand Layer 8 had some email automations set up, but they needed help executing a complete email marketing strategy.

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Results

Average Monthly Flow Revenue

5X

Increase in average monthly flow revenue in just 90 days

Revenue

+16%

increase in email revenue within 14 days of onboarding

Results

Average Monthly Flow Revenue

5X

Increase in average monthly flow revenue in just 90 days

Revenue

+16%

increase in email revenue within 14 days of onboarding

Services

The Problem

Layer 8 had some existing email marketing automations set up, but they were held back from optimizing them due to a lack of internal bandwidth.

The Solution

Our team developed and executed an email and SMS marketing roadmap to exceed their revenue goals and optimize their flows.

Action Items

By creating regular flows, we were able to increase their flow revenue, which they had struggled to accomplish before through their one-off campaigns. This consistent sending schedule, along with the fresh content we created, also contributed to their increased revenue.

Set Up Sending Domain

We worked with them to set up a dedicated sending domain and executed on a tried and true warm up process to refresh their deliverability score. 

Created Workflow Messages

We designed and executed workflow messages, focusing on the top four revenue driving flows: Welcome to New Subscribers, Cart Abandonment, Browse Abandonment, and Post Purchase

Developed Calendar

We created a deployment calendar with themes to promote Layer 8 to purchaser and non-purchaser segments to drive more traffic and conversions through their website, further filling the funnel for flow emails increasing send volume using highly relevant messages focused on site visitor behavior.

A/B Tested

We are able to hone our email content concepts via A/B testing. We specifically tested new email hero images and subject lines, paired with Klaviyo’s Gender API segmentation, in order to better glean which creative resonates with which audiences.

The Challenge

Layer 8 had some existing email marketing automations set up, but they were held back from optimizing them due to a lack of internal bandwidth.

Action Items

By creating regular flows, we were able to increase their flow revenue, which they had struggled to accomplish before through their one-off campaigns. This consistent sending schedule, along with the fresh content we created, also contributed to their increased revenue.

01

Set Up Sending Domain

We worked with them to set up a dedicated sending domain and executed on a tried and true warm up process to refresh their deliverability score. 

02

Created Workflow Messages

We designed and executed workflow messages, focusing on the top four revenue driving flows: Welcome to New Subscribers, Cart Abandonment, Browse Abandonment, and Post Purchase

03

Developed Calendar

We created a deployment calendar with themes to promote Layer 8 to purchaser and non-purchaser segments to drive more traffic and conversions through their website, further filling the funnel for flow emails increasing send volume using highly relevant messages focused on site visitor behavior.

04

A/B Tested

We are able to hone our email content concepts via A/B testing. We specifically tested new email hero images and subject lines, paired with Klaviyo’s Gender API segmentation, in order to better glean which creative resonates with which audiences.

The Solution

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The Creative

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