Action Items
By creating regular flows, we were able to increase their flow revenue, which they had struggled to accomplish before through their one-off campaigns. This consistent sending schedule, along with the fresh content we created, also contributed to their increased revenue.
Set Up Sending Domain
We worked with them to set up a dedicated sending domain and executed on a tried and true warm up process to refresh their deliverability score.
Created Workflow Messages
We designed and executed workflow messages, focusing on the top four revenue driving flows: Welcome to New Subscribers, Cart Abandonment, Browse Abandonment, and Post Purchase
Developed Calendar
We created a deployment calendar with themes to promote Layer 8 to purchaser and non-purchaser segments to drive more traffic and conversions through their website, further filling the funnel for flow emails increasing send volume using highly relevant messages focused on site visitor behavior.
A/B Tested
We are able to hone our email content concepts via A/B testing. We specifically tested new email hero images and subject lines, paired with Klaviyo’s Gender API segmentation, in order to better glean which creative resonates with which audiences.
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