By creating regular flows, we were able to increase their flow revenue, which they had struggled to accomplish before through their one-off campaigns. This consistent sending schedule, along with the fresh content we created, also contributed to their increased revenue.
Set Up Sending Domain
We worked with them to set up a dedicated sending domain and executed on a tried and true warm up process to refresh their deliverability score.
Created Workflow Messages
We designed and executed workflow messages, focusing on the top four revenue driving flows: Welcome to New Subscribers, Cart Abandonment, Browse Abandonment, and Post Purchase
We created a deployment calendar with themes to promote Layer 8 to purchaser and non-purchaser segments to drive more traffic and conversions through their website, further filling the funnel for flow emails increasing send volume using highly relevant messages focused on site visitor behavior.
We are able to hone our email content concepts via A/B testing. We specifically tested new email hero images and subject lines, paired with Klaviyo’s Gender API segmentation, in order to better glean which creative resonates with which audiences.